Senior Copywriter

Synchrony Group • West Chester, PA

1d

About The Position

The Senior Copywriter plays a fundamental role in the content development process and partners with internal teams and clients on the writing and execution of innovative healthcare and pharmaceutical marketing initiatives for healthcare professional (HCP) and patient audiences. This individual understands client challenges and industry trends; demonstrates a firm understanding of relevant therapeutic areas and assigned products; and supports the strategic and creative direction of all deliverables while ensuring a high degree of medical accuracy.

Requirements

• Bachelor’s degree
• 3-5 years of pharmaceutical agency copywriting experience
• Experience writing for both HCP and consumer audiences
• Solid understanding of marketing and advertising principles

Nice To Haves

• Demonstrated experience working on a wide range of accounts and therapeutic areas

Responsibilities

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
• Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
• Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
• Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
• Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to function on various therapeutic teams
• Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
• Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
• Contribute to maintenance of up-to-date style guides and core claims documents
• Present work and provide rationale in internal and client content and creative reviews or meetings
• Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion
• Follow internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices
• Maintain a proactive approach on initiatives for existing and prospective clients
• Attend client and partner meetings, including promotional review committee meetings as needed, to support development or delivery of content and creative
• Collaborate with internal and external personnel to produce quality work within established timelines
• Work as part of a team to ensure that it is meeting company goals and objectives and adhering to corporate values
• Communicate effectively both verbally and in writing with colleagues, clients, and others
• Exhibit professional manner in dealing with others; work to maintain constructive working relationships

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees