Senior Copywriter

Softline Solutions • Glendale, CA

5d

About The Position

We're looking for a Senior Copywriter to lead copy development across Brio and Home Organizers — two distinct consumer brands under the Softline umbrella. This role sits within the Content Writing team and is responsible for producing strategic, brand-right copy across digital, print, packaging, and campaign channels that connects with customers and drives conversion.
You'll collaborate closely with Copywriters, Technical Writers, Copy Editors, and cross-functional partners in Marketing, Brand, Design, and Product to maintain voice consistency, uphold copy standards, and bring each brand's story to life — from a product detail page to a full campaign narrative.
This is a hands-on role for a writer who is equally comfortable shaping a messaging framework and crafting a tight headline, and who thrives in a fast-moving, high-volume environment.

Requirements

• 5–6 years of professional copywriting experience with a strong portfolio spanning digital, print, and campaign work
• 3+ years of experience in ecommerce and digital marketing
• Experience in consumer goods, home products, lifestyle brands, or relevant agency environments
• Solid understanding of digital marketing best practices, paid media strategy, and platform-specific messaging
• Moderate knowledge of SEO and a strong grasp of UX-informed copywriting
• Proven ability to craft benefit-driven, user-centric copy that drives engagement and conversion
• Experience collaborating cross-functionally in fast-moving, high-volume environments
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Nice To Haves

• Experience writing for home organization, personal care, or lifestyle product categories
• Background working across multiple brands or within a shared services creative environment
• Additional certifications in UX writing, social media copywriting, or related disciplines

Responsibilities

• Develop and deliver clear, compelling, on-brand copy across digital and print channels, including product listings, PDPs, website content, email, blogs, social media, paid ads, video scripts, packaging, retail materials, and campaign assets
• Lead copy development for product launches and integrated marketing campaigns across Brio and Home Organizers, shaping brand narratives and executing copy across multiple platforms
• Translate product features and technical details into benefit-driven, user-focused messaging that is easy to understand and conversion-oriented
• Write and optimize ecommerce and paid media copy, applying platform best practices for channels such as Amazon, Meta, and Google
• Develop headlines, taglines, and messaging frameworks that support each brand's storytelling and business objectives
• Maintain consistency of voice, tone, and messaging across both brands, ensuring clarity, accuracy, and adherence to brand standards
• Review and refine copy to ensure quality, usability, and performance — incorporating feedback and insights to continuously improve effectiveness
• Collaborate with cross-functional partners in Marketing, Brand, Design, Product, and Technical teams to align copy with campaign goals and creative direction
• Manage multiple projects and deadlines simultaneously while maintaining a high standard of craft and attention to detail
• Stay current on industry trends, platform updates, and competitive messaging to continuously elevate content output

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees