Senior Copywriter

Intuitive Surgical•Sunnyvale, CA

45d

About The Position

Primary Function of Position: We are looking for a Senior Brand Writer with deep video experience who can help build and evolve Intuitive's storytelling. This role sits within our Global Brand and Creative team-a multidisciplinary group comprised of designers, writers, strategists, producers, and project managers. This highly collaborative team is responsible for, among other things, crafting, evolving, and stewarding Intuitive's visual and verbal brand identity, and delivering impactful creative across various products, clinical specialties, business units, and global regions. The writing team focuses on the powerful storytelling that differentiates our products and brand. As a Senior Brand Writer, you'll write for all our channels and products (launches, social, films, events, and sales enablement)-crafting compelling stories that bring our products, core values, and customer stories to life. Our ideal candidate? A motivated self-starter who can learn and iterate quickly. A "writer's writer" with a wide-ranging portfolio/reel and an unerring eye for narrative. You can unravel leading edge technologies and blend their benefits with emotionally resonant storytelling. You can identify and advocate for stories not typically seen within our industry. Previous medical technology experience is not a must-a deeply keen and curious mind is. This role requires the ability to work end-to-end, from concepting through all stages of production, and the flexibility to work with the in-house team as well as external agencies.

Requirements

Bachelor's or Master's degree and 8+ years of writing experience, preferably within the tech space at an agency or in-house brand team
A portfolio demonstrating a diversity of ideas, problem-solving, and storytelling
Proven track record of creating breakthrough work with strong narrative storytelling that emotionally connects with audiences
Experience in creating engaging end-to-end campaigns across multiple mediums and channels including print, motion and film, social, digital experiences, and physical spaces
Highly productive and resourceful with the ability to execute on multiple projects and demonstrate a clear understanding of how to prioritize work based on business needs and timelines
Demonstrated ability to collaborate across multiple stakeholders and incorporate feedback in an efficient manner that drives the team's strategic process and final product forward
A motivated and driven self-starter who takes ownership of their work and can operate within ambiguity
Optimism for great work and possibility, a love for the next big challenge, and a passion for making an impact

Responsibilities

Craft compelling content for campaigns, launches, films, presentations, sales tools, and digital content that differentiates Intuitive products and advances our brand
Translate strategy, positioning, audience psychographics from creative briefs into compelling copy
Develop messaging and narratives for marketing portfolios for various distinct audiences (physician, patient, administrator)
Comfortable working through the review process in a highly regulated industry
Concept and write compelling scripts (of varying lengths) that bring our products, core values, and customer stories to life
Collaborate and execute with designers and producers at every stage of production, from pre-production to shoot to post-production
Write and edit content for Intuitive.com
Understanding that details matter, drive excellence in all our copy
Bring current reader habits for digital content and website UX best practices into Intuitive's strategies and workflows
Embrace data and analytics to evaluate your content's impact and recommend programs for continuous, measurable improvement
Provide SEO leadership with keyword research, audience interest quantification, and writing for optimization
Approach problems holistically. Be an influential leader that helps your cross-functional peers define and envision creative opportunities for meaningful and connected storytelling.
Explore and iterate. Deliver multiple creative solutions by embracing quick and collaborative ideation and out of the box thinking
Socialize your insights and ideas with strong strategic rationale, grounded in business goals
Collaborate with designers and other writers as well as strategists, producers, project managers and product managers
Think strategically and cross channel. Understand the interlocking and additive aspects of communication channels including web, event, social, print, and film. Understand how storytelling needs shift to speak to different audiences or on different channels.
Proactively communicate project status across teams, clients, and departments
Partner with product owners and regulatory teams to get content approved through our content review system