Senior Copywriter

Wonderist Agency - Dental Marketing • San Diego, CA

55d • Onsite

About The Position

Wonderist Agency is seeking a strategic, senior-level Copywriter to develop high-performing marketing content that engages audiences, tells compelling client stories, and drives measurable results. If you’re passionate about copywriting, confident in pitching strategic ideas to clients, and eager to pioneer new ways to integrate AI into content workflows, we want to hear from you! This is a highly client-facing role. You should bring a strong, polished presence on calls and in meetings, with the ability to win over clients, pitch bold ideas, and guide them confidently through strategy and creative direction. You must also be San Diego-based and thrive in a fast-paced, collaborative environment where speed and efficiency — especially in using AI tools — are essential.

Requirements

• Experience with AI content creation tools (e.g., ChatGPT, Gemini, Claude, Make) and ability to integrate them into a larger content workflow
• 4+ years of experience in a professional writing or content strategy role; agency experience preferred
• G Suite Skills (Gmail, Google Docs, Google Sheets, etc.)
• Deep knowledge of SEO best practices
• Bachelor’s Degree in writing, journalism, marketing, advertising, or related field

Nice To Haves

• Knowledge of the dental industry
• Knowledge of Webflow
• Monday.com
• Slack
• Relume

Responsibilities

• Client Kickoff and Strategy: From the very first call, you’ll evaluate client needs, uncover their brand voice, and shape content strategies that align with their business goals. This includes conducting interviews, asking the right questions, and coaching clients to share clear, compelling insights that power high-quality content.
• Branding: You will work with our Design Team to generate practice names, branding concepts, and taglines that resonate with target audiences and differentiate clients in their market.
• Content Strategy: You will develop content strategies using sitemapping and wireframing tools and tie those strategies to SEO objectives, user experience goals, and conversion optimization.
• Websites: Once all foundational elements are approved, it will be your responsibility to build and refine full website content using AI tools as a starting point, then elevate it through human insight, creativity, and brand alignment.
• Edits & QAs: You will be responsible for editing your own work and QAing the websites you write. You'll need to proofread meticulously and ensure all content meets our quality standards before client delivery.
• Monthly Content Deliverables: You'll work with the SEO Team to produce and edit monthly deliverables.
• Direct Mailers & Other Collateral: You'll need to write creative, engaging copy for direct mailers and other marketing collateral that drives response rates and supports client campaigns.
• Initiative Lead & Support: You’ll actively drive your own high-impact initiatives and support the exploration and implementation of new initiatives to make internal systems faster, smarter, and more scalable while maintaining quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees