Senior Copywriter

PUBLICIS GROUPE•New York, NY

42d

About The Position

We're searching for a Senior Copywriter of Creative who will concept, design, and execute innovative pharma-focused materials for integrated, cross channel initiatives including: large web initiatives, online advertising, digital marketing and broadcast, when applicable. Individuals should possess strong conceptual and 360-campaign development skills and an ego-less approach to elevating the agency's creative offerings and brand work.

Requirements

Four year degree
3-5 years' experience, preferably within a creative agency space
Pharma writing or experience writing for a highly-regulated industry, required
Solid understanding of marketing and advertising principles
A keen attention to detail
Strong experience on large cross-channel and/or direct marketing initiatives across mediums
Candidate must be open to travel as needed

Nice To Haves

Experience with online and offline media preferred

Responsibilities

Collaborate with creative team members to determine concept, brand and copy directions
Manage digital and print projects from start to finish
Ensure copy tone and style are consistent with brand and style guidelines
Interact with project teams to understand business objectives and audience demographics
Translate concepts into effective messages
Contribute to brainstorming and creative brief development
Work on multiple projects simultaneously and juggle writing demands
Possess strong communication skills with a positive attitude
Support more senior creative leads, and mentor and partner with those more junior
You leverage the components of relevance in every program that you work on, checking alignment of relevance constantly and report misalignment to your team's lead(s)
You know the goals of every program that you work on and communicate those goals to the team consistently
You understand the needs, motivations, and aspirations relevant to your audiences