Senior Copywriter

Zipline • South San Francisco, CA

3h • $115,000 - $140,000

About The Position

We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next.
You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.

Requirements

• 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
• Proven ability to create both brand-building and performance-oriented creative.
• Expert-level writing craft: tone, voice style and personality.
• Strategic thinking to structure a solid brand voice that reflects the business goals.
• Strong conceptual thinker with the ability to generate ideas that scale across channels.
• Experience with A/B testing and performance-driven copy.
• Experience building copy systems (not just one-off pieces)
• Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
• An understanding of AI tools to automatize production.
• Understanding of production for digital, print, and environmental executions.
• Integrated campaign marketing creative
• Brand campaign creative
• Experiential/environmental creative
• At least one project you led from concept through execution
• Any personal projects

Nice To Haves

• Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.
• Naming experience (products, campaigns, features)
• Scriptwriting (video, motion, audio)
• Long-form editorial writing
• Experience developing social media campaigns

Responsibilities

• Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
• Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
• Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
• Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
• Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
• Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
• Present work clearly and confidently to creative leadership and cross-functional stakeholders.
• Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
• Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed