Senior Copywriter

Walmart • Bentonville, AR

2d • $80,000 - $202,000

About The Position

Position Summary... What you'll do... Conceptualizes and writes engaging content for creative initiatives, campaigns, and projects (for example, point-of-view advertisements, marketing campaigns, landing pages) by creating benefit- and feature-oriented messaging; ensuring on-brand consistency; developing copy for vendors (for example, content and advertising agencies); and updating and maintaining existing creative assets. Contributes to the development of the Content strategy by keeping up-to-date on industry trends, best practices, and the competitive landscape; collaborating with management, business owners, and other cross-functional stakeholders (for example, Design, User Experience (UX)) to translate business objectives into actionable marketing messages; writing copy for strategic program components (for example, seasonal marketing campaigns, brand shops); aligning product enhancements with Walmart's marketing goals; and partnering with producers, designers, and business owners to deploy efficient workflow processes. Maintains Walmart.com content guidelines and style guides by ensuring consistency and quality across the site experience; aligning company and vendor content with established brand standards; and maintaining and evolving the content tone and voice of Walmart.com. Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning. Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness. Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices. Leadership Expectations Respect for the Individual: Demonstrates and encourages respect for all; builds a high-performing, diverse team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and equitable experiences where associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer/member experience for all; identifies, attracts, and retains the best, diverse team members. Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer/member and company; and regularly recognizes others’ contributions and accomplishments. Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action. Acts with Integrity: Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, members, and the world around us. Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation; listens to concerns raised by associates. takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values. Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Service to the Customer/Member: Delivers expected business results while putting the customer/member first and consistently applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers/members. Adopts a holistic perspective that considers data, analytics, customer/member insights, and different parts of the business when making plans and shaping the team’s strategy. Strive for Excellence: Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.

Requirements

• Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting

Nice To Haves

• Copywriting for online brand initiatives
• Copywriting in an online creative or related digital field
• Copywriting in a retail environment
• Developing copy concepts in a retail or marketing environment
• Working for or with creative agencies

Responsibilities

• Conceptualizes and writes engaging content for creative initiatives, campaigns, and projects
• Contributes to the development of the Content strategy
• Maintains Walmart.com content guidelines and style guides
• Coordinates, completes, and oversees job-related activities and assignments
• Provides supervision and development opportunities for associates
• Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees