Senior Copywriter, Web

SimplePractice

19d

About The Position

We’re seeking a Senior Copywriter, Web to join our Creative team. You are a writer with a deep understanding of User Experience, recognizing that on the web, words are a functional part of the interface. Reporting to the Associate Creative Director, you will act as a bridge between Marketing and Product, ensuring a seamless user journey from the first marketing touchpoint to the logged-in experience. You don’t just fill boxes with copy; you help define the information architecture and user flow. Whether you’re crafting a high-conversion landing page or a complex product modal, you ensure the experience is intuitive, accessible, and human.

Requirements

6+ years of experience in web copywriting or content design, specifically within SaaS, tech, or healthcare.
Hybrid UX/Marketing DNA – A proven ability to balance brand storytelling with UX principles.
Figma literacy – Comfort working directly within design files to collaborate on layouts and copy in real-time.
Strategic thinking – Experience advocating for the user journey while meeting aggressive business and growth KPIs.
Agile proficiency – Experience working in fast-moving, test-and-learn environments where iteration is the norm.
Systems fluency – Familiarity with working within established brand frameworks and design systems to maintain a single source of truth.
Portfolio – A strong showcase of work that demonstrates how your copy solved specific user problems and drove measurable business results.

Responsibilities

Write high-impact copy across the web ecosystem, from top-of-funnel marketing pages to product-adjacent surfaces and lifecycle touchpoints.
Partner with Web Art Directors to select the best UI patterns (e.g., tooltips vs. dedicated pages) to deliver information with minimal cognitive load.
Embed in the 2-week sprint cycle, contributing to planning and reviews to ensure content is integrated into the design process from the start.
Craft testable copy that drives growth while accounting for various user states (e.g., logged-in vs. logged-out) and conditional logic.
Translate complex health-tech functionality into approachable, practitioner-friendly language that emphasizes user value over technical features.
Partner with Art Directors to present work to stakeholders, clearly articulating the "why" behind copy and layout decisions.
Contribute to a scalable web content system and iterate on copy based on performance data and user feedback.