Senior Copywriter (Social)

AKQA•San Francisco, CA

4h•Hybrid

About The Position

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Copywriters at AKQA are brand voice architects who live and breathe modern culture and platforms. To us, words are more than lines of text; they are the sparks that shape identity, fuel connection and move audiences to act. In this role, the Senior Copywriter – Social & Brand Voice (Fashion) will own, define and drive a leading global fashion brand’s tone of voice across social platforms, with a specific focus on TikTok. You will craft platform-native concepts and short-form copy (captions, scripts, hooks), translate strategy into culturally relevant ideas, and set clear voice guidelines that flex across TikTok, Instagram and emerging platforms. You will be the go-to voice authority for both the client and our internal team, partnering closely with social strategists, designers, editors, producers and creators.

Requirements

Exceptional short-form copywriting craft for social: headlines, hooks, captions and TikTok-native scripts
Proven experience shaping or leading a brand voice / tone of voice across social platforms
Platform fluency: deep understanding of how voice and format shift across TikTok, Instagram and emerging channels
Strong conceptual thinking: able to originate platform-first ideas, not just execute assignments
Experience collaborating with creators/influencers, including on-set direction
Ability to step in front of the camera to create content, even if just to prototype an idea
Content creation skills a strong plus: self-shooting, TikTok-style editing, prototyping rough cuts and VO reads
Ability to iterate based on performance insights and feedback
Cultural awareness and relevance within fashion, lifestyle and youth culture spaces
Ability to translate brand and social strategy into culturally relevant copy and concepts
Experience working cross-functionally with social strategists, designers, motion editors, producers and community teams
Ability to quickly prototype ideas and iterate based on performance insights and feedback
Strong presentation skills: can clearly articulate voice systems, rationale and ideas to clients and internal leadership
Knowledge of contemporary advertising, communications and social marketing practices, including platform governance
Takes responsibility for on-time deliverables and maintains high craft standards in fast-paced environments