Senior Copywriter & Content Lead

Ruby Labs

3d • Remote

About The Position

One of the RubyLabs fastest growing portfolio companies is looking for a Senior Copywriter and Content Lead. Originally focused on paid user acquisition strategy we are now focused on unlocking organic search as a growth engine. We are building a robust organic and brand-awareness engine, and our newly launched Blog will be at the center of this initiative.

We are looking for a highly autonomous Senior Copywriter & Content Lead to be the definitive voice of this product.

Requirements

• Senior-Level Autonomy: You don't need hand-holding. You thrive in a fast-paced, 20+ person agile startup where you are trusted to figure things out and execute rapidly.
• Exceptional Storytelling: You know how to write copy that is authoritative yet accessible, easily explaining complex OSINT concepts (like Phone and VIN reverse lookups) to everyday consumers.
• Growth & SEO Mindset: You understand how to write for humans first, but optimize for search engines, bridging the gap between creative copywriting and organic acquisition.
• Strategic Empathy: You understand the balance between aggressive growth marketing and the need for empathetic, brand-building content that reduces subscriber churn.
• OKR-Driven Mentality: You are highly motivated by performance metrics, comfortable working in parallel across multiple initiatives, and eager to hit commonly agreed targets.

Responsibilities

• Owning the Blog: Architecting, launching, and managing the blog to serve as our primary organic growth engine.
• Driving Organic SEO & Trust: Writing compelling, high-ranking, long-form content that educates searchers and clearly demonstrates the ongoing value of our 5 search funnels.
• Combating Churn: Creating strategic, reputation-building narratives that counteract the friction of our fast-paced acquisition funnels, turning quick conversions into long-term, retained subscribers.
• Global Localization: Collaborating with our teams to ensure your core messaging translates and performs effectively across our highly profitable international markets (EU, UK, US).
• Cross-Departmental Collaboration: Dedicating a percentage of your time to act as a strategic copy resource for Product and Marketing—refining UX/UI copy, lifecycle emails, and high-converting ad creatives.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed