Senior Copywriter – Commerce Trust

Commerce Bank•Clayton, MO

19d•$80,000 - $94,500

About The Position

The main purpose of this job is to lead the development of short and long form marketing messages that engage clients and prospects with the Commerce Trust brand. About This Job As senior copywriter, you will be responsible for concepting and writing short and long form marketing messages that resonates with high-net-worth clients. You will be expected to exercise sound judgment and creative autonomy in articulating our client philosophy and approach, differentiating Commerce Trust in a complex wealth management landscape. Your focus will be to raise awareness for and promote Commerce Trust content, capabilities and the team in ways that enhance credibility, drive interest, and support officer conversations with prospects and clients. An effective candidate understands how to write for a high-end or luxury brand through consultation and dialog (not selling), has a laser focus on detail, will be a relentless champion of consistency, and can collaborate with marketing teammates to project a unified and cohesive presentation. Your assignment includes writing messages that will educate and engage internal audiences to be advocates for the Commerce Trust brand. You must possess the flexibility to pivot between tone and voice for distinct lines of business, while executing on a consistent messaging style across the larger wealth marketing umbrella. This role reports directly to the Commerce Trust Director of Marketing. For consideration, candidates must attach a strong ad or marketing portfolio with a variety of samples (short and long form)

Requirements

Strong knowledge of copywriting, including best practices and a wide breadth of writing abilities from conceptual to headlines, short promotional copy, calls to action and long form
Strong knowledge of marketing and advertising trends
Ability to work within a content publishing platforms for execution and performance monitoring, preferably Hubspot
Ability to ask the right questions and conduct research to better understand the assignment and obtain needed insights and information
Ability to demonstrate a strong command of the structure of language, both formal and informal, and adapt and write to an established brand voice and tone on a consistent basis
Ability to handle assignment from simple execution of small promotional efforts to larger projects
Ability to version content for multiple audiences and distribution channels, understanding the nuances of each with excellent spelling, grammar and proofreading skills with minimal amends from others’ proofreading Demonstrates the ability to tailor content for diverse audiences and distribution channels, applying a nuanced understanding of each platform’s requirements while maintaining high standards in spelling, grammar, and proofreading with minimal need for revisions.
Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook
Bachelor’s degree in communications, creative writing or journalism or similar discipline, or equivalent combination of education and experience required
6+ years copywriting, journalism, content marketing, or a related field experience required

Nice To Haves

High-net-worth wealth management, investment or asset management, or high end, relationship-based business experience preferred

Responsibilities

Independently plan, develop and write original copy for a wide range of external and internal projects to strategically promote written and digital content, company approach, specific service and product capabilities, and team biographies, in compelling and understandable fashion.
Initiate internal interviews with subject matter experts and research market trends to gather information necessary to align with unique target audience needs.
Manage multiple promotional writing assignments simultaneously applying strategic judgment to align with brand positioning, tone and voice, across diverse formats include email, web, and digital collateral.
Collaborate and build strong working relationships with internal subject matter experts, including private client officers, investment team members, product owners, bank partners and others to learn and understand the business model, and translate complex concepts into engaging client-facing content.
Manage writing assignments through the Legal and Compliance review process, working collaboratively with various legal and risk management partners to uphold brand positioning, voice and tone while adhering to regulatory requirements
Serve as brand steward to educate and support external and internal partners on brand voice and tone, contribute to the strategic evolution of brand messaging guidelines.
Proofread content of marketing projects as part of the group’s quality assurance process and ensure deliverable timelines are met
Perform other duties as assigned