Senior Content Strategy Manager

Barnes & Thornburg LLP • Chicago, IL

8d

About The Position

At Barnes & Thornburg, the Client Growth and Marketing team supports 850 lawyers across 50 practices in 26 markets. The firm is seeking a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. This role reports to the Director, Marketing Communications and will own content strategy and editorial direction for all external marketing communications. The position requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.

Requirements

• Bachelor’s degree in English, journalism, communications, marketing, or related field
• 10+ years in content, marketing, or communications roles
• Demonstrated success managing content strategy in complex, regulated industries
• Exceptional writing, editing, and proofreading skills with keen attention to detail
• Strong understanding of legal industry terminology, practices, and marketing regulations
• Fluency with content management systems, social media platforms, and digital marketing tools
• Strong project management skills; proven ability to manage competing priorities under deadline
• Proficiency in Microsoft Office Suite and web-based publishing platforms
• Strategic mindset with a clear line from content to business outcomes
• Collaborative working style with strong interpersonal and communication skills
• Discretion and professionalism when handling confidential client information
• Ability to work effectively with attorneys and staff at all levels of the firm

Nice To Haves

• law firm experience preferred

Responsibilities

• Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
• Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials
• Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
• Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices
• Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
• Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
• Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management
• Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts
• Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
• Own the firm’s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content
• Ensure all content upholds the firm’s voice, brand standards, and legal advertising requirements
• Oversee content production workflows from conception through publication
• Manage relationships with external vendors including freelance writers and PR agencies
• Partner with web development teams to optimize content for digital platforms
• Track content performance metrics and refine strategies based on engagement data
• Partner with attorneys to develop content that showcases their credentials and perspective
• Collaborate with client growth and regional marketing teams to align content with firm initiatives
• Coordinate the content sharing process with the proposal and client development teams

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees