Senior Content Strategist/Editorial Lead

Boldin • Mill Valley, CA

16d • $125,000 - $165,000 • Remote

About The Position

Boldin helps people make confident, life-changing financial decisions. Content is one of the primary ways people discover us, learn from us, and build trust with us over time.
The Senior Content Strategist/Editorial Lead plays a critical role in ensuring Boldin’s content is clear, helpful, current, and discoverable—across newsletters, search, AI-driven discovery, and in support of video, social, and email. This role sits at the intersection of editorial quality, SEO / Everywhere Search, and user education.

Requirements

• 3+ years of experience in content, editorial, or content marketing roles
• Strong understanding of personal finance (retirement planning, investing, taxes, Social Security, etc.)
• Advanced knowledge of SEO and Everywhere Search, including: On-page optimization Content structuring for AI discovery Search intent and user behavior
• Proven experience writing for a consumer audience
• Experience owning or contributing to newsletters and performance metrics
• Excellent writing, editing, and proofreading skills
• Ability to collaborate across teams and formats
• Comfort balancing editorial judgment with performance data
• Prudent use of AI for content creation

Nice To Haves

• CFP® certification strongly preferred (or active pursuit of certification)

Responsibilities

• Own weekly newsletters for 3-4 different personas
• Curate content for, write, edit, and publish newsletters that educate, inspire, engage, and build habits, improving open rates, click-through, and long-term subscriber engagement
• Maintain and optimize our library of over 1,400 articles
• Ensure accuracy and freshness of all published content
• Add or refresh on page factors like snippets, internal and external links, video, meta data, etc.. to increase discoverability
• Edit to improve SEO and search everywhere factors
• Create a content calendar and publish new content weekly
• Identify keyword opportunities
• Write articles, guides, explainers, and educational content for existing users
• Inspire users with articles to help them actualize their dreams and live their best lives
• Consult on scripts and copy for video, social, emails, product surfaces, and education
• Help ensure content consistency across formats and teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed