Content Strategist Lead

The Farmer's Dog • New York, NY

8d • Onsite

About The Position

As a Content Strategist Lead within the Product Design organization, you will own the end-to-end content strategy and execution that shape how The Farmer’s Dog communicates trust, care, and scientific credibility across its digital product platform.
You’ll define the systems, frameworks, and narrative structure that govern how content works across surfaces, flows, and product lines—while also crafting and refining language to ensure words are precise, human, and effective in key decision moments for our customers. Operating fluidly between brand and product storytelling, you’ll translate high-level narrative into clear, actionable content within product experiences, balancing architectural thinking with hands-on execution.
This is a leadership-level individual contributor role that will partner hand in hand with Product Design, Brand, Lifecycle, Product, Engineering, Legal, Veterinarians, and executive leadership to leverage consumer insights and ensure narrative and voice alignment across experiences. You’ll influence through clear judgment and principled decision-making—setting direction, delivering high-quality work.

Requirements

• You have 8+ years of experience in content strategy, content design, UX writing, or a related discipline, with deep experience embedded in product organizations.
• You have owned content strategy across complex product platforms, shaping scalable systems, frameworks, and content architecture beyond individual pages or campaigns.
• You have strong fluency in information architecture, design systems, and product flows, and understand how content functions within technical, regulatory, and business constraints.
• You have experience translating data, consumer insights, and brand inputs into product-level content strategies that resonate within real user journeys and decision-making moments.
• You can operate at multiple altitudes, defining strategic principles and architecture while ensuring clarity and precision in execution, even amid ambiguity.
• You have a collaborative, influential leadership style, partnering effectively with Product, Design, Engineering, Brand, Legal, and subject-matter experts, and influencing senior stakeholders through clear thinking, empathy, and strong points of view.
• You are an owner with excellent problem-solving skills, strong attention to detail, and the ability to prioritize effectively in a fast-paced, ambiguous environment.
• You’re a skilled communicator with the ability to absorb and distill complexity into simple terms that drive alignment and decision-making.

Responsibilities

• Own product content strategy and architecture by defining and evolving the content strategy that governs how information, messaging, and narrative flow across the product platform, from marketing pages to feature-based micro copy.
• Leverage consumer insights to drive effective storytelling by partnering with Product, Consumer Research, and Brand to understand customer motivations, perceptions, and emotional drivers, translating those insights into product content that resonates within real user flows and decision-making moments.
• Design storytelling systems that scale by creating modular content frameworks and narrative structures that adapt across pages, components, and contexts, supporting personalization, experimentation, and platform growth without sacrificing consistency.
• Set the standard for how language communicates care, scientific credibility, and value across the product, ensuring complex information is clear, trustworthy, and actionable within key decision moments.
• Lead with insight and evidence by using usability research, behavioral data, experimentation, qualitative insight, and brand-led consumer research to inform content architecture, guide prioritization, and measure effectiveness.
• Collaborate across disciplines with clear ownership by partnering deeply with Product Design and Engineering to embed content strategy into product systems, while collaborating with Brand, Legal, and Veterinarians teams to ensure accuracy, alignment, and integrity.
• Evolve core product experiences by reimagining foundational surfaces, including homepage, landing pages, signup, and plan selection, into experiences that feel coherent and distinctly The Farmer’s Dog.
• Mentor others by sharing frameworks, critiques, and strategic perspectives that elevate the product experience and strengthen our culture of craft, care, and clarity.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees