Senior Content Specialist

Guidepoint • New York, NY

8h • $100,000 - $115,000 • Hybrid

About The Position

Guidepoint’s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes multichannel marketing programs that generate leads, nurture existing clients, and raise overall brand awareness across our three main audiences: Clients, Experts, and Employees.
As a Senior Content Specialist, you will own the strategy and development of Guidepoint’s content across long-form, website, and social channels. You will translate complex ideas into clear, compelling content that supports brand positioning, go-to-market initiatives, and ongoing engagement. This role partners closely with business stakeholders, product marketing, and sales to ensure our content is consistent, credible, and performance-driven.
This position is a hybrid position out of our New York City office.

Requirements

• Bachelor’s degree required (Marketing, Communications, English, Journalism, or related field a plus)
• 5–7 years of experience in B2B content marketing, social media, or a related communications role
• Proven experience writing and editing long-form, web, and social content for professional audiences
• Strong copywriting skills with the ability to convey complex ideas clearly and concisely
• Mastery of LinkedIn, Twitter required, knowledge of WordPress, Meltwater a plus
• Experience managing content through structured review and approval processes
• Strong communication and project management skills, with the ability to manage multiple stakeholders and prioritiesExperience supporting multi-channel marketing campaigns with an understanding of engagement and analytics
• Background in professional services, research, financial services, or similarly complex industries
• Comfortable working in a fast-paced and dynamic, hands-on environment

Responsibilities

• Own the day-to-day execution of content across long-form, website, and social channels, ensuring consistency in voice, quality, and messaging
• Write, edit, and publish high-impact content that communicates complex ideas in simple, direct language aligned with the Guidepoint brand
• Manage end-to-end editorial process, from drafting to review, QA, and publication
• Ensure content meets quality standards for accuracy, clarity, formatting, and brand consistency prior to publication
• Optimize website content in coordination with brand and marketing partners to improve engagement, discoverability, and conversion
• Repurpose long-form content into channel-appropriate social content to extend reach and reinforce key narratives
• Support the development of thought leadership materials, including use cases, articles, and supporting web content
• Track and evaluate content performance using available analytics, applying insights to improve future content effectiveness

Benefits

• 15 PTO Days, 10 legal holidays, and sick days
• Comprehensive Medical, dental, and vision plans
• Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
• Commuter benefits and a corporate discounts
• Development opportunities through the LinkedIn Learning platform
• Friday happy hour, “Summer Fridays”, and free snacks and beverages in the office
• Year-round corporate athletic league
• Casual work environment, team building, and other social events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level