Senior Content Product Owner

Royal Caribbean Cruises Ltd • Miami, FL

1d • Onsite

About The Position

The Sr. Content Product Owner is responsible for authoring and coordinating e-commerce content for a seamless execution of all web strategies and product information on the web.
This role will serve as the liaison between digital sales/marketing strategies, stakeholder information, international partners and Go to Market deployments, announcements, campaigns, email communications as well as the web content implementation for CruisingPower.com, Espresso and the suite of tools and applications powered by the website. The Sr. Content Product Owner will become the expert in the current TeamSite legacy content management solution and the new Adobe AEM applications and all page templates to ensure the best user experience for each content type.
This person will be a cross-functional partner for the Digital Team to ensure product information and messaging reflects the brands (Royal Caribbean International, Celebrity Cruises and Silversea) goals, accurate and clear product information, and clean web user experience for trade partners and other website users. In conjunction with the Product Owners, the Sr. Content Product Owner will manage the day-to-day authoring operations working with cross functional teams such as Sales Communications, Call Center, International Partners, Marketing and Creative Partner teams. Verifying authoring is accurate, updating any errors, and overseeing any obstacles or roadblocks to find a solution. Furthermore, this person will be the right-hand to the Product Owners helping to organize and oversee content requests from stakeholders. In addition, they will collaborate with the Product Owners to fulfill content updates or add new pages to support digital strategies and Go to Market product launches. This role is crucial to the team overall as they will be a strong support for ensuring the execution of all web content implementation, support, and maintenance of the web site.

Requirements

• Bachelor’s degree in marketing or business
• 3-4 years of professional experience with: managing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications
• 2+ years of experience working within a content management system
• Ability to be detail oriented and execute at a tactical level.
• Ability to manage multiple brands, work across markets and cross functional teams.
• Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
• Strong interactive marketing experience and moderate technical background preferred.
• Must be a highly organized self-starter able to manage multiple concurrent work streams, producing high quality deliverables while working with minimum supervision.
• Web experience preferred.
• Flexibility to changing priorities and able to work on several projects simultaneously.
• Experience working in a content management system.
• Knowledge of enterprise systems like Adobe Experience Manager. WordPress, Open Text, Sanity preferred.
• Understanding of content models, metadata, taxonomies and APIs.
• Comfortable working with engineering on content-related technical tradeoffs.
• Awareness of performance, security, and scalability impacts on content.
• Experience with copy writing and image/asset editing and selection.
• Experience in developing content strategy, vision, framework and execute roadmap.
• Must have the ability to prioritize and manage multiple responsibilities successfully.
• Ability to work in a complex, matrix environment where priorities change rapidly, and tight deadlines exist is required.
• Proactive and resourceful thinker, proposing new ideas and thinking strategically about the tasks in front of them.
• Knowledge of content governance models.
• Experience working with legal, regulatory, or compliance constraints.
• Understanding of content modeling, components, and templates.
• Familiarity with headless CMS concepts (API driven content).
• Basic understanding of web technologies (HTML, CSS, performance basics).
• Must possess clear, concise, and professional verbal and written communication skills.
• Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals.
• Creative ability, detail-oriented, data-driven, and customer-centric marketing professional, skilled in content and audience engagement.
• Strong computer skills, including web applications, Adobe Photoshop or other Photo & Design software tools, MS Office, and extensive knowledge of PowerPoint, Excel, and Word to create and deliver executive level presentations.

Responsibilities

• Execute content development for new and existing products, applications, corporate initiatives, and marketing campaigns using Adobe Experience Manager (AEM) components and templates. Includes the creation of landing pages using marketing core components to support marketing communications across brands and markets
• Deep understanding of content strategy (messaging, tone, structure, governance).
• Experience with accessibility (WCAG) and inclusive design.
• Use content publishing systems to create and modify content to the site.
• Execute content audit changes to ensure content is accurate and up to date.
• Understand the site’s structure and assets for each of the products and tools on the web.
• Collaborate with Product Owners, Launch and Marketing teams for all Go-To-Market deployments, communications, and campaigns to ensure channel plans are executed on schedule.
• Assist Web Product Owners in implementing Deployment Content across the web site and Espresso.
• Responsible for all content updates for North America and other international markets where applicable.
• Responsible for the set-up, litmus testing and deployment of B2B email Go-To-Market campaigns using Acoustic. This individual will work with our creative partners (Big Day/Verb) on the design, development and delivery of email campaigns. Includes A/B testing, tracking, data, analytics and reporting on the performance of all email campaigns.
• Ensure projects are launched on time and meet initial project requirements, keeping teams and management notified of progress and any potential deviations from project schedules (deliverables, milestone dates, resources, etc.).
• Understand and assist in managing online promotions, announcements, alerts, notifications, etc. on a recurrent schedule.
• Assist Product Owners in implementing new products and application updates across the web site, brands and markets.
• Arrange the review and final approval of content with Product Owners; document feedback and manage any updates.
• In conjunction with the Product Owners, collaborate with IT, Creative Partners (Verb and Big Day) UX and design teams to enhance and create new presentation for content and merchandising across the webs site.
• Analyze and propose recommendations for future opportunities in content and design.
• Defines and tracks content success metrics (engagement, conversion, task success). Uses analytics tools (i.e., Goggle Analytics, Adobe Analytics, etc..).
• Partner with analytics to understand customers’ needs in all product and content initiatives.
• Leverage market and customer data to develop and adjust content themes/topics and execute a plan to develop the assets that support these themes/topics.
• Conduct A/B testing to develop content recommendations and insights for future product efforts.
• Ability to translate business objectives into content strategy.
• Ability to actively participate in cross-functional teams to define and implement content strategies.
• Proven experience as a Sr. Product Owner in Agile/Scrum.
• Collaborate closely with designers, developers, content creators, and marketers.
• Understanding of content lifecycle management (create-publish-optimize-retire).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level