Senior Content Marketing Manager

Perry Weather • Dallas, TX

9h • Onsite

About The Position

As the Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes. You'll be responsible for:
Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
Driving content consumption that converts into qualified pipeline
Content Strategy & Creation
Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
Work with our Director of Science to translate research into compelling narratives
Partner with Product Marketing to ensure content aligns with product positioning and messaging
Work with Design and Video teams to create rich content
Distribution
Own and optimize our organic search channels to drive qualified traffic and pipeline
Balance keyword strategy with deep customer understanding. Ensure audience needs lead your strategy, not just search volume.
Know our market deeply. Understand where buyers consume content and invest in placements that reach them
Own content performance metrics with a focus on qualified pipeline contribution
Test and iterate on content formats, topics, and distribution strategies

Requirements

• 5+ years of content marketing experience with proven results in B2B or technical industries
• Demonstrated success driving pipeline through organic search and content marketing
• Strong track record of creating diverse content formats
• Deep understanding of SEO best practices and content optimization
• Excellent storytelling ability. You can translate technical concepts into compelling narratives
• Self-starter mentality with the ability to own projects from strategy through execution

Nice To Haves

• Familiarity with HubSpot, and WordPress is a plus

Responsibilities

• Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
• Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
• Driving content consumption that converts into qualified pipeline
• Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
• Work with our Director of Science to translate research into compelling narratives
• Partner with Product Marketing to ensure content aligns with product positioning and messaging
• Work with Design and Video teams to create rich content
• Own and optimize our organic search channels to drive qualified traffic and pipeline
• Balance keyword strategy with deep customer understanding.
• Know our market deeply.
• Own content performance metrics with a focus on qualified pipeline contribution
• Test and iterate on content formats, topics, and distribution strategies

Benefits

• Casual work environment.
• Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
• Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
• Grow with us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees