Senior Content Marketing Manager

Perry Weather • Dallas, TX

12d • Onsite

About The Position

As our Senior Content Marketing Manager, you’ll own the strategy and creation of content that shapes the voice of the Perry Weather brand. You’ll develop high-performing content that educates our audiences, elevates our thought leadership, fuels demand generation, and supports sales—from long-form articles and reports to email campaigns, landing pages, and sales collateral. This role requires someone who thrives with autonomy and owns our content marketing end-to-end. As a high-output IC, you work independently, involve others when it adds value, and keep projects advancing to completion with steady momentum.

Requirements

• 3–5+ years of content marketing experience, with writing as your strongest skill.
• Ability to build and maintain an AI-enabled content pipeline that increases efficiency while preserving quality, accuracy, and brand relevance.
• An experimentation mindset and humble confidence; you place smart bets and use learnings to inform future content strategy.
• Confidence in making quick design edits in Canva or Adobe Creative Cloud, helping keep projects moving without creating bottlenecks when other team members are unavailable.

Nice To Haves

• Experience in B2B SaaS, especially with technical products.
• Experience with SEMrush, HubSpot, and WordPress.
• Familiarity with GA4 dashboards, Looker Studio, or building lightweight performance reporting.
• Experience writing for a technical product and/or construction, energy, or gas markets.

Responsibilities

• Content Strategy & Storytelling Own the execution and delivery of Perry Weather’s content marketing strategy across various channels including articles, email, and product marketing collateral.
• Develop content that supports GTM efforts—including product launches, customer stories, and partnership content.
• Create high-impact content such as blog posts, press releases, ebooks, reports, and landing pages.
• Work to understand what motivates our prospects, developing a content strategy that addresses their needs, challenges, and decision-making process.
• Demand Generation & SEO Own and grow our most important marketing channel—organic search—while developing a content strategy that tightly integrates product, sales, and science initiatives.
• Work to deliver compelling webinars that educate our audiences, position Perry Weather as a thought leader, and drive pipeline.
• Use tools like GA4 and Search Console to measure performance and continuously refine content strategy across existing and new content.
• Thought Leadership & Category Building Collaborate with our Director of Science to establish Perry Weather as the authority in weather safety, compliance, and operational risk mitigation.
• Lead research-driven storytelling by leveraging data, trends, and customer insights to publish original reports and industry analyses.
• Represent the voice and perspective of safety leaders, operators, ADs, construction managers, and emergency teams through relatable, human-centered content.

Benefits

• Casual work environment.
• We're located in the vibrant Dallas Oak Lawn neighborhood.
• As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
• Comprehensive benefits.
• We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
• Engaging culture.
• Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
• Grow with us.
• We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees