Senior Content Marketer & Writer

Vantage Partners • Boston, MA

62d • $90,000 - $105,000 • Hybrid

About The Position

The Senior Content Marketer will be responsible for content creation and campaign development for growth marketing and brand awareness for Vantage. Working with the Chief Marketing Officer and the Digital Marketing Manager, the Senior Content Marketer will help develop the content strategy and process to support client attraction and expansion spanning website/SEO, email marketing, social media, and events. This individual must be a strong writer and communicator skilled with the mechanics of B2B marketing for lead generation. We are looking for someone who is detail-oriented, proactive, responsive, and collaborative.

Requirements

• 5+ years of experience in content marketing, digital marketing, or communications, preferably in a professional services or B2B environment.
• Exceptional writing, editing, and verbal communication skills with a portfolio of published content.
• Proven ability to develop, manage, and execute an editorial calendar across multiple channels and with varied content types and audiences.
• Ability to synthesize complex information from subject matter experts into clear, engaging, audience-appropriate content and clear visuals and infographics.
• Excellent organizational and project management skills; ability to manage multiple priorities and meet deadlines. Comfortable tracking and collaborating projects through a digital platform like Asana.
• Strong understanding of SEO best practices and web content optimization.
• Proficiency with content management systems, social media platforms, and email marketing tools. At Vantage we use Salesforce and HubSpot.
• Strong attention to detail and commitment to quality.
• Intellectually curious, creative thinker with an ability to generate and implement new ideas.
• Adaptable, service-oriented mindset and ability to work effectively in a small team environment.
• Bachelor's degree.

Nice To Haves

• Knowledge and experience in professional services or corporate learning is an asset. Familiarity with the industries represented in Vantage's client base (life sciences, technology, energy, financial services) is also beneficial.

Responsibilities

• Develop and execute the firm's content marketing strategy to support brand awareness, lead generation, and client engagement goals.
• Plan and manage the content editorial calendar, ensuring timely and consistent delivery across channels.
• Collaborate with subject matter experts, clients, and leadership to translate Vantage insights and expertise into compelling, high-quality content.
• Develop articles, social media posts, and other client-facing collateral.
• Write content for the company website pages and blog to SEO guidelines. Refine content based on insights from analytics.
• Draft and design marketing emails, newsletters, ads, and other outbound communications.
• Lead Vantage's social media presence on LinkedIn, including content scheduling, monitoring, reposting, follower engagement, and analytics tracking.
• Establish a Vantage client reference program develop award submissions, case studies, and videos with top clients.
• Ensure all content aligns with brand guidelines, tone, and secure necessary approvals.
• Project manage and collaborate with internal Creative Services team and external vendors as needed for visuals, video, or specialized content.
• Stay current on industry trends, emerging topics, and competitors to inform and inspire content.
• Assist with agenda design and logistics of Vantage-hosted marketing events (in-person and virtual). Develop promotional and follow-up content.
• Support Vantage brand presence at industry conferences, including signage, promotion, branded merchandise and other content.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 101-250 employees