Senior Content Manager

Live Your Best LifeLos Angeles, CA
1dHybrid

About The Position

Live Your Best Life (LYBL) is a health tech company redefining how chronic conditions are treated. We combine time-honored Ayurvedic traditions with the precision of modern science, AI/ML powered technology, advanced supplement delivery systems, and personalized care to address root-cause health issues like anxiety, diabetes, gut health, and women’s wellness. Backed by a cross-functional team of clinicians, scientists, and technologists, LYBL delivers holistic, evidence-based care through a seamless, mobile-first experience - making integrative healthcare more accessible, effective, and human. Join us in shaping the future of personalized, preventative wellness. We're seeking a seasoned Senior Content Manager to lead our content strategy and execution. You'll be a creative and strategic thinker with exceptional writing skills and a deep understanding of SEO best practices. This role offers the chance to play a key role in shaping LYBL's brand awareness and driving growth.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (Master's degree preferred).
  • 7-10 years of experience in content management, preferably within the healthcare or wellness industry.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content marketing best practices.
  • Proficiency in content management systems (CMS) and analytics tools.
  • Strong project management skills with the ability to handle multiple projects concurrently.
  • Experience leading and managing a team of content creators.

Responsibilities

  • Develop and implement a comprehensive content strategy aligned with business goals and target audiences.
  • Identify key content themes and topics to support our brand and marketing initiatives.
  • Oversee the production of high-quality, engaging content across multiple platforms (blogs, articles, social media, email newsletters, website copy).
  • Maintain a content tracker and calendar to ensure a continuous flow of content.
  • Collaborate with internal teams (marketing, product, medical experts) to generate relevant content.
  • Manage and mentor a team of content creators (writers, editors, designers).
  • Integrate SEO best practices to improve organic search rankings and drive web traffic.
  • Utilize analytics tools to monitor content performance and refine strategies to optimize engagement and conversion rates.
  • Lead content projects from conception to completion, ensuring timely delivery and adherence to deadlines.
  • Partner with the marketing and doctors' team to align content initiatives with broader marketing campaigns.
  • Work with external partners and influencers to expand content reach and impact.

Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and career advancement.
  • Flexible working hours with hybrid work options.
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