Senior Content Lead

StockX • Detroit, MI

2h • $130,000 - $150,000 • Onsite

About The Position

We’re looking for a Senior Content Lead to define and elevate StockX’s editorial and social voice. This role is for a culture-forward storyteller and people leader who understands how great content shows up in feeds, lives in moments, and builds long-term brand love.
Reporting to the VP of Creative, you’ll be responsible for shaping StockX’s narrative across editorial and social channels - setting the vision for digital content alongside our ACD, and ensuring our content is sharp, relevant, and unmistakably StockX.
This is a Detroit-based role with a strong in-office presence and close collaboration with our Creative, Social, and Brand teams.

Requirements

• 6-8+ years of experience in editorial, content, or social storytelling, with 3+ years leading/guiding teams, projects, etc.
• Strong editorial instincts and a proven point of view on culture, voice, and storytelling
• Deep understanding of social platforms and how editorial content performs within them
• Experience shaping brand narratives through owned and social channels
• Exceptional writing and editing skills—you know how to elevate work without flattening it
• Collaborative leadership style with the ability to influence across creative disciplines
• Comfort operating in a fast-moving, culturally driven environment
• A passion for sneakers, fashion, streetwear, or adjacent culture spaces

Nice To Haves

• Background in editorial media, design, art direction, publishing, or digital-first brands
• Experience working closely with designers, video teams, and social strategists
• Familiarity with global audiences and culturally nuanced storytelling

Responsibilities

• Own and evolve StockX’s content strategy across platforms and formats
• Be a hands-on content maker: writing, shooting, editing, designing, and shaping photo and video content for editorial and social outputs as both an individual contributor and a key player in larger team projects
• Ensure consistency across editorial, social, and brand storytelling
• Partner closely with Creative, Social, Brand, Comms, and Product Marketing to bring ideas to life
• Guide content for major cultural moments, campaigns, launches, and community conversations
• Shape daily and long-form editorial programming that reflects culture, credibility, and curiosity
• Ensure content is platform-native, audience-first, and built for how people actually consume media
• Use performance insights to refine strategy without compromising creative integrity
• Build scalable editorial processes, calendars, and standards that support speed and quality
• Stay deeply plugged into culture, trends, and the StockX community - anticipating what matters next

Benefits

• medical
• dental
• equity
• discretionary bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed