Lead Content Designer

Humana

1d • Remote

About The Position

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first. Humana is committed to innovative digital experiences that improve our members’ quality of life and enrich the interactions they have with us. We are looking for an experienced content designer who is passionate about digital content and the critical role it plays in customer experience. As a member of Humana's Consumer Digital team, you will be responsible for defining and creating content that ensures people get the information they need to successfully choose and use their plans. By partnering with leaders from business, research, design, technology, marketing, legal and compliance, you will ensure we get the right information, in the right ways, at the right times to consumers. Responsibilities As the Digital Content Strategist/Writer, you will: Create content strategies and direct information hierarchy, content types, voice and tone to ensure content is aligned to established audience and business objectives, research insights, brand voice and tone, legal and compliance requirements, accessibility best practices and digital standards. Collaborate with other UX experts on content organization, navigation, site maps and information architecture. Seek simplicity, distilling complex concepts into clear, concise and contextual content and taxonomies. Create and manage user-centric content for all steps of the digital experience, including headlines, product summaries and comparison, alt text, microcopy, buttons, navigation and error messaging. Develop tools such as content matrices and editorial calendars to track and manage content updates. Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding. Continuously improve digital content, including partnering to identify research needs, mining user data and insights and conducting competitive assessments. Maintain Humana digital content guidelines, standards, tools and processes. Use your skills to make an impact

Requirements

• Bachelor's Degree in Design, Communications, English, Journalism or similar field
• At least 7 years of content design, content strategy and UX writing experience
• Experience writing and optimizing content for a variety of content types, digital channels and secure portals
• Well-organized and detail-oriented, capable of handling multiple projects simultaneously, and able to move between strategic and tactical work
• Excellent verbal, written, and presentation skills
• Excellent information architecture skills
• Experience working with varied stakeholder teams including subject matter experts, content reviewers, editors and legal and compliance professionals
• Portfolio is required with application and resume

Nice To Haves

• Familiar with working in a regulatory environment that requires legal and compliance oversight
• E-commerce experience
• Experience with collaboration and agile technology, such as Jira
• Familiar with content management systems
• Familiar with Search Engine Marketing and Optimization strategies
• Brings clarity to ambiguity
• Works well in an iterative environment

Responsibilities

• Create content strategies and direct information hierarchy, content types, voice and tone to ensure content is aligned to established audience and business objectives, research insights, brand voice and tone, legal and compliance requirements, accessibility best practices and digital standards.
• Collaborate with other UX experts on content organization, navigation, site maps and information architecture.
• Seek simplicity, distilling complex concepts into clear, concise and contextual content and taxonomies.
• Create and manage user-centric content for all steps of the digital experience, including headlines, product summaries and comparison, alt text, microcopy, buttons, navigation and error messaging.
• Develop tools such as content matrices and editorial calendars to track and manage content updates.
• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding.
• Continuously improve digital content, including partnering to identify research needs, mining user data and insights and conducting competitive assessments.
• Maintain Humana digital content guidelines, standards, tools and processes.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level