Senior Content Curator, Apple Creator Studio (Product, Design & Marketing)

Apple • Culver City, CA

22h

About The Position

The people here at Apple don't just create products — they create the kind of
wonder that's revolutionized entire industries. It's the diversity of those
people and their ideas that inspires the innovation that runs through everything
we do. Apple Creator Studio brings studio-level tools to Mac, iPad, and iPhone
for millions of creators worldwide. We’re looking for a Senior Content Curator
to define and evolve the visual and editorial future of visual content within
Creator Studio across global storefronts. This role is for a curator with
exceptional taste and strong strategic instinct—someone who can anticipate
shifts in the visual landscape before they fully emerge, translate cultural and
product signals into a clear editorial point of view, and build an exceptional
body of photo and video content that creators will use to keep their own work on
the cutting edge.

The Senior Content Curator will establish visual direction, shape editorial
vision, and develop asset strategy. You’ll operate at the intersection of
creative leadership and scalable systems: curating work that’s culturally fluent
and globally resonant while building the frameworks (metadata, taxonomy, rights,
operational workflows, multi-year roadmaps) that let timely, relevant, and
high-quality content move quickly and consistently. You’ll collaborate closely
with Product, Design, Marketing, Strategy, and Data Science to make this library
of content both inspiring and effective—using performance signals to refine
programming, identify gaps, and stay ahead of emerging trends in creator
culture, media formats, and generative workflows. Visual Direction & Trend
Foresight • Establish a clear, premium visual and editorial point of view for
visual library curation across global storefronts. • Anticipate emerging
aesthetics, formats, and creator behaviors by synthesizing cultural signals,
platform shifts, and technology changes—then translate those insights into
content programming and creative direction. • Build forward-looking content
strategies that evolve with the market while remaining distinctly Apple in craft
and clarity. Curation & Content Programming at Scale • Curate and shape
high-quality photo, video, and multimedia that deliver a cohesive, culturally
relevant, and inspiring creator experience. • Evaluate content at scale with a
high bar for taste, practicality, originality, inclusivity, and technical
execution—thriving in fast-paced, deadline-driven environments. • Identify,
organize, and curate assets into seasonal collections informed by performance
metrics, cultural insights, and product priorities. • Develop repeatable
programming concepts and “signature” collection approaches that build identity
and momentum for our content libraries, and amplify feature and content launches
across the app ecosystem. Data-informed Creative Strategy • Partner with Data
Science and Strategy to interpret performance and creator engagement signals,
continuously refine curation to address gaps, emerging trends, and business
priorities. • Define success metrics for visual content beyond clicks—optimizing
for creator activation, learning, and sustained engagement. Asset Strategy,
Systems & Operational rigor • Drive scalable asset strategy across sourcing,
organization, lifecycle planning, and governance—balancing creative ambition
with operational feasibility. • Lead implementation and evolution of DAM,
metadata, taxonomy, and categorization standards to ensure assets are
discoverable, reusable, and future-ready. • Establish and uphold quality
rubrics, review workflows, and editorial calendars that enable consistency
globally without compromising cultural relevance in critical markets worldwide.
Cross-functional Leadership & Team Development • Collaborate deeply with
Product, Design, Marketing, and Legal/Business Affairs to align creative
direction with brand integrity, rights, and platform needs. • Mentor and guide
other curators to align their work with your creative vision, brand consistency,
and premium standards—raising the bar for craft and decision-making. • Build
strong relationships with external partners (stock houses, boutique agencies,
independent creators) and surface new talent and sources early. Generative Media
& Emerging Workflows • Use generative AI tools and workflows to create, curate,
prompt, evaluate, and refine assets that meet Apple’s visual standards and brand
guidelines. • Stay current on state-of-the-art generative apps and tools,
aesthetics, and ethics; help define best practices for responsible, high-quality
use in a scaled content environment.

Requirements

• 10+ years of directly relevant experience in photo, video, or multimedia within creatively driven environments (consumer technology, publishing, streaming/media, or creative agencies serving these industries).
• Strong editorial judgment and demonstrated ability to set vision—not only select assets—across a large brand or app ecosystem.
• A genuine passion for content creation and visual storytelling, with the ability to translate ideas into scalable content systems.
• Proficiency in emerging generative AI image tools and workflows, including prompting and evaluation, with the ability to maintain brand integrity and quality.
• Experience creating, managing, and organizing large-scale media libraries or digital content platforms.
• Familiarity with a wide range of content sources (enterprise stock to boutique agencies to individual contributors, including AI-driven stock houses) with a track record of sourcing standout work.
• A proven understanding of image and video rights, licensing, contract negotiation, and clearance processes.
• Clear, effective communicator with experience aligning cross-functional partners and stakeholders.
• Highly collaborative; builds trust quickly and values strong relationships.
• Proficiency in using Adobe Creative Suite, Canva, Procreate, and other similar software.

Nice To Haves

• Strong familiarity with CMS and automation tools.
• Knowledge of metadata standards, cataloging, and taxonomy practices to optimize discoverability and reuse.
• Proficiency in using creative apps within the Apple Creator Studio.

Responsibilities

• Establish a clear, premium visual and editorial point of view for visual library curation across global storefronts.
• Anticipate emerging aesthetics, formats, and creator behaviors by synthesizing cultural signals, platform shifts, and technology changes—then translate those insights into content programming and creative direction.
• Build forward-looking content strategies that evolve with the market while remaining distinctly Apple in craft and clarity.
• Curate and shape high-quality photo, video, and multimedia that deliver a cohesive, culturally relevant, and inspiring creator experience.
• Evaluate content at scale with a high bar for taste, practicality, originality, inclusivity, and technical execution—thriving in fast-paced, deadline-driven environments.
• Identify, organize, and curate assets into seasonal collections informed by performance metrics, cultural insights, and product priorities.
• Develop repeatable programming concepts and “signature” collection approaches that build identity and momentum for our content libraries, and amplify feature and content launches across the app ecosystem.
• Partner with Data Science and Strategy to interpret performance and creator engagement signals, continuously refine curation to address gaps, emerging trends, and business priorities.
• Define success metrics for visual content beyond clicks—optimizing for creator activation, learning, and sustained engagement.
• Drive scalable asset strategy across sourcing, organization, lifecycle planning, and governance—balancing creative ambition with operational feasibility.
• Lead implementation and evolution of DAM, metadata, taxonomy, and categorization standards to ensure assets are discoverable, reusable, and future-ready.
• Establish and uphold quality rubrics, review workflows, and editorial calendars that enable consistency globally without compromising cultural relevance in critical markets worldwide.
• Collaborate deeply with Product, Design, Marketing, and Legal/Business Affairs to align creative direction with brand integrity, rights, and platform needs.
• Mentor and guide other curators to align their work with your creative vision, brand consistency, and premium standards—raising the bar for craft and decision-making.
• Build strong relationships with external partners (stock houses, boutique agencies, independent creators) and surface new talent and sources early.
• Use generative AI tools and workflows to create, curate, prompt, evaluate, and refine assets that meet Apple’s visual standards and brand guidelines.
• Stay current on state-of-the-art generative apps and tools, aesthetics, and ethics; help define best practices for responsible, high-quality use in a scaled content environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees