Senior Content Analyst

Hilton • McLean, VA

7h • Hybrid

About The Position

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Content Analyst, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Content Concierge team reporting to the Manager, Content Concierge, you will work on projects including the creation and maintenance of Hilton's digital channel content experience and supporting the launch of new hotels online. What you'll do during a typical day: Orchestrate hotel content across the full hotel lifecycle - from launch through steady-state operations - ensuring speed, quality, and brand integrity as Hilton's digital presence scales Coordinate copy, imagery, and components across multiple digital channels and platforms, managing content complexity and platform fragmentation in low-automation environments Bridge Hilton's scalable Inspired web platform with our high-touch Curated content experience, adapting standards to varied technical and operational constraints including WordPress multi-platform environments Balance near-term experience enhancements with long-term operational sustainability across ongoing content maintenance and refresh cycles How you'll collaborate with others: Act as a subject matter expert for complex hotel content models, advising partners on feasibility, tradeoffs, and downstream operational impact of platform and content decisions Provide dedicated orchestration for high-volume new hotel openings and the expanding portfolio of hotels across Hilton's content pipeline Work at the intersection of brand, platforms, and operations to ensure brand differentiation while managing technical and operational constraints Collaborate with cross-functional teams to implement scalable best practices while delivering high-touch support for complex properties Identify operational risks and inefficiencies, contributing to process improvements that enable sustainable scale Deliverables you'll take ownership of: End-to-end content orchestration for complex hotels where content complexity, platform fragmentation, and ongoing refresh demands are highest Management of the growing ecosystem of components, copy, imagery, and refresh cycles across Hilton's owned and paid digital channels Governance, tooling, and process improvements that address the operational reality of scaling premium, omnichannel guest experiences Content standards and documentation that support both automated efficiency in standardized models and hands-on management

Requirements

• Three (3) years of professional experience with content management in Web, Email or Social Media.
• Experience providing high level of customer service via email/teams/phone and content request systems (such as ServiceNow, Airtable or MS Planner)
• Proficiency with content management systems
• Proven copywriting and digital content editing experience
• Understanding of basic HTML and website technologies
• Based in Dallas, TX or McLean, VA (hybrid schedule, in office 3 days/week)

Nice To Haves

• BA/BS degree in English, Journalism, Communications, Marketing, Media or Business, or relevant experience
• Proven Content Design experience
• Experience using AI tools successfully
• Knowledge of Accessibility (A11Y) requirements

Responsibilities

• Orchestrate hotel content across the full hotel lifecycle - from launch through steady-state operations - ensuring speed, quality, and brand integrity as Hilton's digital presence scales
• Coordinate copy, imagery, and components across multiple digital channels and platforms, managing content complexity and platform fragmentation in low-automation environments
• Bridge Hilton's scalable Inspired web platform with our high-touch Curated content experience, adapting standards to varied technical and operational constraints including WordPress multi-platform environments
• Balance near-term experience enhancements with long-term operational sustainability across ongoing content maintenance and refresh cycles
• Act as a subject matter expert for complex hotel content models, advising partners on feasibility, tradeoffs, and downstream operational impact of platform and content decisions
• Provide dedicated orchestration for high-volume new hotel openings and the expanding portfolio of hotels across Hilton's content pipeline
• Work at the intersection of brand, platforms, and operations to ensure brand differentiation while managing technical and operational constraints
• Collaborate with cross-functional teams to implement scalable best practices while delivering high-touch support for complex properties
• Identify operational risks and inefficiencies, contributing to process improvements that enable sustainable scale
• End-to-end content orchestration for complex hotels where content complexity, platform fragmentation, and ongoing refresh demands are highest
• Management of the growing ecosystem of components, copy, imagery, and refresh cycles across Hilton's owned and paid digital channels
• Governance, tooling, and process improvements that address the operational reality of scaling premium, omnichannel guest experiences
• Content standards and documentation that support both automated efficiency in standardized models and hands-on management

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees