Senior Consumer Insights Lead – Product Development

Sandisk•Milpitas, CA

21h•Onsite

About The Position

The Senior Consumer Insights Lead – Product Development is a new position within Sandisk’s Global Consumer Insights & Analytics (“CIA”) function. The mission of CIA is to enable our “Consumer at the Center” strategy, by driving consumer centricity into decision-making that drives company growth. This global position will play a leading role in defining the future of product innovation at Sandisk, by leading consumer-focused learning plans to identify unmet consumer needs among core consumer segments. This work includes secondary/market understanding and primary research (qualitative, quantitative, and AI-enabled), with research that includes developing and testing new product concepts, identifying and prioritizing power claims, and working closely with Product and Marketing teams to align technical and marketing development in line with these consumer needs. We are seeking a strategic, results-oriented individual with a strong bias for action and a proven ability to thrive in a fast-paced, dynamic environment. Our ideal candidate will be comfortable with ambiguity, and adept at distilling consumer research and market analyses into stories that cut through the clutter and drive action.

Requirements

5+ years relevant experience in a consumer-facing organization (technology, consumer electronics, or CPG industries preferred), with a history of results delivered from independent leadership and development of consumer learning plans
Mastery of the consumer research techniques (qual and quant), leveraging market data (sales and panel data) to identify and prioritize unmet consumer needs, and ideally experience leveraging consumer-generated data and generative AI to enhance learning.
Strong communication and relationship-building skills across functions, especially to include Product and Marketing teams
Ability to operate independently in the areas of learning plan design, study design, and research execution
Ability to distill complex and at times contradictory consumer data and insights into compelling, data-based stories and recommendations
Ability to persuasively present research learnings to multi-functional teams against business objectives, and ability to effectively manage projects; results-oriented and able to roll-up sleeves to accomplish critical tasks.

Responsibilities

Own and execute the upstream product development learning program as part of Sandisk’s Global Research & Insights Team
Develop and align specific consumer learning plans with the Global Research & Insights Director, by identifying and prioritizing key learning needs across the business
Partner with product, marketing, and design teams to translate insights into actionable product features and positioning, and
Choose and nurture relationships with key suppliers/vendors for core research work.

Benefits

You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.
Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan.
Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan.
RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards.
We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.

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