Senior Consultant

Avispa Technology•New York, NY

7d•$110 - $120•Hybrid

About The Position

A leading professional networking company seeks a Senior Consultant. The successful candidate will design, build, and operationalize training modules for marketing solutions. The company offers a great work environment!

Requirements

10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets.
8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role.
Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
Experience in advanced SQL query development, python, data modelling and marketing analytics.
Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions).
Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.).
Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems is preferred.
Experience in B2B marketing analytics and marketing intelligence, or B2B consulting is preferred.
Experience with CRM platform technology and data structures is preferred.
Experience working directly with sales teams is preferred.
A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills is preferred.
Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups is preferred.
Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes, is preferred.

Nice To Haves

Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems is preferred.
Experience in B2B marketing analytics and marketing intelligence, or B2B consulting is preferred.
Experience with CRM platform technology and data structures is preferred.
Experience working directly with sales teams is preferred.
A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills is preferred.
Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups is preferred.
Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes, is preferred.

Responsibilities

Advising, Developing & Facilitating Measurement Training: Asset enhancement & development
Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems.
Develop pre/post implementation guides and optimization workflows for prioritized measurement solution.
Curriculum design & content development.
Develop training modules, implementation frameworks, checklists and customer engagement support assets.
Providing Measurement Advisory Services to Senior Customers: Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance.