Senior Communications Manager

Virgin • New York, NY

3d • $130,000 - $159,000 • Hybrid

About The Position

Here’s a chance to step into a high-impact global role and shape Virgin’s US media presence. You’ll shape stories that spark curiosity, build our reputation, and keep Virgin front and centre in the moments that matter. If you love fast news cycles, big ideas and even bigger relationships, this is a brilliant opportunity to make your mark. Our Virgin Family Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family. Virgin Management, the heart of Virgin, nurtures the brand globally. Our diverse, 180-strong team across New York and London supports every facet of the Virgin family, including Virgin Unite, our entrepreneurial foundation. Working in close collaboration with Virgin businesses in the US and around the world, our interests span travel, health, music, media, finance and space. Our unique culture, alongside a shared commitment to purpose and sustainability, brings us together. We’re a huge brand, but not a huge team, which means we take a hands-on approach while thinking strategically. Everyone rolls up their sleeves to get things done, making it an exciting and collaborative place to work. Tell me more Lead Virgin’s media strategy across the US, shaping stories that protect and elevate our brand. Build and nurture strong relationships with widely-respected US journalists, editors and influencers across business, financial, consumer and trade media. Run an effective press office that responds quickly, accurately and with flair across print, digital and broadcast. Develop insight-led, multi-channel PR campaigns underpinned by smart analytics to boost brand awareness and preference. Craft high-quality media materials in partnership with our Digital & Content team – from releases to media kits to standout narratives. Support crisis communications with clarity, calm and confidence, helping manage sensitive moments with the right tone and pace. Closely monitor the US media landscape, cultural nuances and emerging trends to anticipate opportunities and risks. Provide regular reporting on media coverage, sentiment and performance metrics, helping us understand what’s landing and what needs dialing up.

Requirements

• Strong experience in media relations, ideally with significant time spent operating in the US market.
• A proven track record of securing impactful media coverage and managing high-pressure stories.
• Excellent written and verbal communication skills, with an ability for turning complex topics into compelling, accessible stories.
• Strong contacts across US business, financial, consumer and trade media.
• Experience in crisis communications and navigating sensitive or fast-moving situations.
• Relationship-builder with confidence working across senior leaders, cross-functional teams and global markets.
• Highly organised, adaptable and able to manage multiple priorities without losing momentum.

Responsibilities

• Lead Virgin’s media strategy across the US, shaping stories that protect and elevate our brand.
• Build and nurture strong relationships with widely-respected US journalists, editors and influencers across business, financial, consumer and trade media.
• Run an effective press office that responds quickly, accurately and with flair across print, digital and broadcast.
• Develop insight-led, multi-channel PR campaigns underpinned by smart analytics to boost brand awareness and preference.
• Craft high-quality media materials in partnership with our Digital & Content team – from releases to media kits to standout narratives.
• Support crisis communications with clarity, calm and confidence, helping manage sensitive moments with the right tone and pace.
• Closely monitor the US media landscape, cultural nuances and emerging trends to anticipate opportunities and risks.
• Provide regular reporting on media coverage, sentiment and performance metrics, helping us understand what’s landing and what needs dialing up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed