Senior Commercial Planning Manager

The RealReal•New York, NY

About The Position

The RealReal is seeking an experienced Senior Manager to lead development and delivery of omni-channel campaigns and cross functional commercial initiatives. This role sits at the intersection of merchandising, marketing, editorial and brand - translating business priorities into compelling, data-driven content and programs that drive category and GMV growth. We are looking for a strategic and execution-focused player, with a background in marketing or integrated content strategy, who will drive the strategy, execution and optimization of omnichannel campaigns and initiatives to deliver against our commercial priorities. In this highly cross-functional role, you will partner with Merchandising, Creative, Marketing, Product and Analytics to bring campaigns, promotions and strategic initiatives to life, ensuring cohesion and impact. The role combines strategic storytelling, analytical rigor and creative excellence to deliver experiences that attract both buyers and consignors, and maximizes GMV. What You Get To Do Every Day Commercial Planning Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.) Identify and prioritize high impact opportunities to drive traffic, conversion and AOV Leverage recaps, research and insights to shape campaign strategy and develop best-practices Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target What You Bring To The Role Minimum Requirements: 8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines Excellent communicator and presenter–able to influence and engage stakeholders across levels Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights Preferred Requirements: Luxury/resale ecommerce or marketplace experience a plus Compensation, Benefits, + Perks Employee Stock Purchase Plan 401K with Company Match Medical, Dental & Vision Insurance Paid Parental Leave 9 Paid Company Holidays Flexible Time Off (With Manager Approval) Find out more about our Benefits here. The expected salary range for this role is $-$. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits. The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The RealReal is leading the way in authenticated luxury consignment, online and in real life at our brick and mortar locations. Founded in 2011, our company is growing fast and fundamentally changing the way people buy and sell luxury goods — a multi-billion dollar industry. Our in-house experts inspect every item and our commitment to authenticity sets us apart, creating a foundation of trust with shoppers and consignors. The RealReal is also the first luxury member of the Ellen MacArthur Foundation’s prestigious CE100 USA. We are seeking smart, talented and creative individuals who enjoy working in a fast-paced environment to help us reinvent the digital marketplace. Are you collaborative, dedicated to going the extra mile and ready to innovate? We invite you to join our team.

Requirements

8+ years of experience in commercial planning, integrated marketing or category marketing at a leading ecommerce or omnichannel retailer
Proven success driving engagement and GMV through cross-channel campaigns, integrated content and data-driven storytelling
Expert collaborator–adept at partnering with Merchandising, Marketing, Brand/Creative and Retail to build cohesive, high-impact campaigns
Strategic and operational–able to distill strategic goals into an actionable campaign calendar and execute with precision across complex timelines
Excellent communicator and presenter–able to influence and engage stakeholders across levels
Demonstrable marketing fluency and analytical abilities, adept at translating insights into effective, measurable cross-channel programs
Passionate about luxury, fashion and recommerce with an instinct for trend and customer insights

Nice To Haves

Luxury/resale ecommerce or marketplace experience a plus

Responsibilities

Drive Commercial Planning, alignment across departments and channels, and execution across commercial campaigns in close partnership with Merchandising, Marketing and Creative
Own the end-to-end Commercial Calendar; build, align and execute the campaign calendar including tentpole events (eg. Black Friday-Cyber Monday, Gift Guides, TRR-exclusive moments etc.)
Identify and prioritize high impact opportunities to drive traffic, conversion and AOV
Leverage recaps, research and insights to shape campaign strategy and develop best-practices
Act as the bridge between Merchandising, Creative and Marketing–from briefing through delivery and optimization–ensuring campaigns drive demand and consignor engagement
Steer omnichannel strategy development across Site, Social, Paid, Email and Retail to deliver seamless launch strategies; establish clear KPIs and success metrics for all campaigns
Lead the development of holistic campaign briefs that outline objectives, success criteria and a strategic framework for internal and external partners to deliver against
Ensure consistency and clarity of content and messaging across channels while optimizing for performance and customer engagement
Own campaign hindsighting, synthesizing cross-channel learnings and gathering competitive insights to drive innovation, testing and evolution of the commercial plan
Spearhead special projects, pilots or partnerships that support commercial goals and/or drive category growth and require cross-departmental alignment and organization
Manage key timelines, workflows and program execution with internal teams and external partners to deliver bar-raising work on time and on target