Senior Campaign Strategist

Inhabit Iq•Knoxville, TN

20h•Onsite

About The Position

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com . About this Opportunity There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate within their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions. A Senior Campaign Strategist is an Individual Contributor (IC) that has demonstrated experience in the areas of demand gen marketing from ideation to curation to execution and finally optimization, a Senior Campaign Strategist helps take Marketing Plans and Briefs and develops content along the customer journey from awareness to consideration to decision utilizing full-funnel marketing tactics with a goal of increased MQL production.

Requirements

At least 5 years of general marketing experience required
Exceptional project management, time management, creative thinking, written and oral communication skills.
Strong professionalism, emotional intelligence and team orientation is required.
Expert with grammar and syntax, understanding how to use voice and tone to match brand, marketing channel, and key target customers.
Self-starter comfortable with ambiguity but with the ability to clarify needs to advance projects
Enjoys taking ownership of projects
While the role requires self-sufficiency, a strong team player who values collaboration and teamwork is still required as position will interact regularly with the broader Inhabit Marketing Team
Proficient with Microsoft Office
Comfortable with Adobe Creative Suite – especially writing content in programs like InDesign and Illustrator

Nice To Haves

Experience accessing WordPress, Salesforce and Marketo is an advantage
Experience with Insurance Marketing, Residential/Multifamily Marketing or Short-Term Rental Marketing are strong advantages.

Responsibilities

Understands MQL volume goals and actively works to increase or exceed targets
Examines MQL quality understanding the balance in volume and quality
Collaborates in helping map the customer journey
Comfortable with major digital channels including onsite content, email, paid and ABM marketing
Defines the types of content needed for each stage of the customer journey including acquisition and retention
Researches, ideates, curates, and executes content for each stage of the customer journey
Produces content for blogs, eBooks, events, videos, emails, webinars, case studies, landing pages, websites, social media posts, ad copy, and more
Develops and helps maintain a cohesive brand story and voice across deliverables
Collaborates with Digital Services Team on the strategic direction, design and development on website and marketing content opportunities, emphasizing SEO, UX/UI, A/B tests and CRO
Collaborates with Product Marketing on sales collateral/sales enablement materials
Audits existing content for gaps and opportunities; evaluating content for effectiveness and quality
Keeps up-to-date on the latest in content marketing and strategy
Copyedit with a strong understanding of brand styles and brand tones
Achieve/exceed all assigned Key Performance Indicators (KPIs) where content has a direct impact such as email Open and Click Rates, Social Media Reach and Engagement Rates, Website Behavior and Conversion Metrics, Webinar Registrations and Content Downloads