Campaign Strategist

Art and Wellness EnterprisesBentonville, AR
1dOnsite

About The Position

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non-profit charitable organization. Job Description: Position Title: Campaign Strategist Position Type: Full-Time FLSA Classification: Exempt Department: Brand, Marketing & Communications Reports to: Campaign Strategy Lead Date Reviewed: February 2026 About Crystal Bridges & The Momentary: Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission. The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. You belong here: make the most of this moment. Position Summary: The Campaign Strategist supports the development and delivery of integrated marketing campaigns that connect audiences to the mission and experiences of Crystal Bridges Museum of American Art and the Momentary. Working closely with the Campaign Strategy Lead and cross-functional teams, this role helps translate insights, storytelling, and creative concepts into actionable marketing plans that perform across paid, owned, and earned channels.

Requirements

  • 2–4 years of experience in marketing, communications, or advertising—preferably in a campaign, brand, or content-driven environment.
  • Strong organizational and communication skills, with the ability to juggle multiple projects and deadlines.
  • Working knowledge of marketing channels (social, digital, PR, paid media, email, CRM).
  • Curiosity about data, audience behavior, and creative storytelling.
  • Collaborative, proactive, and eager to learn from senior strategists and creative partners.

Nice To Haves

  • Experience in the arts, culture, or nonprofit sector a plus.

Responsibilities

  • Assist Campaign Strategy Leads in building campaign briefs, timelines, and channel plans that align with institutional goals and brand voice.
  • Support research on audiences, trends, and competitive benchmarks to inform campaign strategy and positioning.
  • Help coordinate creative briefings and cross-team alignment between Creative, Digital, PR/Social, and Marketing Operations.
  • Monitor campaign performance metrics, pull reports, and surface insights to optimize in-flight campaigns.
  • Draft and edit copy or messaging frameworks for campaign assets, ensuring tone and storytelling consistency.
  • Track deliverables and support campaign calendars to ensure smooth go-to-market execution.
  • Participate in brainstorms and contribute ideas that make campaigns more relevant, inclusive, and audience-driven.
  • Maintain organized campaign documentation and assets for reference and future learning.
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