Senior Campaign & Marketing Automation Manager

MARKETview • Richmond, VA

53d • Onsite

About The Position

Two Ocean Education Partners is seeking an experienced (3 to 5 years) Senior Campaign & Marketing Automation Manager to join our Digital Marketing Campaign Management team. This role is focused on hands-on campaign execution—building, launching, and managing campaigns accurately, at scale, and on time. It is built for a seasoned campaign professional who takes pride in the craft of flawless campaign execution and finds genuine satisfaction in the details that make campaigns work.
As a Senior Campaign & Marketing Automation Manager, you will own the end-to-end execution of complex, multi-channel digital marketing campaigns for our college and university partners. You’ll be the operational backbone that account management, project management, and analytics teams rely on — executing campaigns with precision and speed so our partners’ strategies reach students.
If you’re energized by doing high-quality work and continuously improving how it gets done, we’d love to hear from you.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of hands-on experience in digital marketing campaign execution, marketing operations, or campaign management.
• Proven ability to manage multiple complex campaigns simultaneously while meeting deadlines.
• Advanced experience with marketing automation platforms, CRM systems, and/or email service providers.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data, identify trends, and recommend improvements.
• Demonstrated ability to work independently while collaborating effectively in a cross-functional team environment.
• Genuine enthusiasm for the operational side of marketing — you’re energized by building things correctly and at volume, not just advising on how they should be built.
• Comfort working in a fast-paced, deadline-driven setting.

Nice To Haves

• Experienced user of Excel, Monday.com and Meta Ads Manager.
• Strong understanding of digital marketing metrics, deliverability best practices, and campaign analytics.
• Experience in higher education marketing, client services, or agency environments.
• Experience mentoring or leading junior team members.
• Familiarity with compliance requirements related to data privacy and digital communications.

Responsibilities

• Build, configure, test, and deploy high-volume email, SMS, and digital marketing campaigns daily across multiple client accounts, ensuring accuracy and consistency at every step.
• Own end-to-end campaign execution: calendar planning, campaign setup, scheduling, QA, and deployment.
• Execute and optimize data-buy strategies with major test-based audience list providers (e.g., The College Board, Encoura), ensuring alignment with campaign objectives.
• Assist the Digital Strategy team in building and executing paid digital content via Meta Ads Manager.
• Serve as the team’s subject-matter expert for marketing automation; owning scalable workflows and maintaining documentation, standards, and operational best practices.
• Apply and uphold data quality, compliance, and deliverability standards across all campaigns.
• Monitor campaign performance and email deliverability daily, proactively identifying risks and flagging issues before they become problems.
• Partner with internal teams to troubleshoot issues, refine processes, and improve campaign outcomes.
• Mentor and guide junior campaign team members, reviewing their setups and supporting consistent execution standards.
• Contribute operational input to Two Ocean’s product roadmap and continuous improvement initiatives.

Benefits

• A mission-driven workplace that values your expertise and execution-focused leadership.
• Opportunities to grow your career and expand your impact.
• A collaborative, supportive environment where success is shared.
• The opportunity to make a meaningful difference in higher education and student outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level