Senior Campaign Analyst

UnitedHealth Group•Eden Prairie, MN

2d•Remote

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The Senior Campaign Analyst will be part of the Marketing and Customer Operations Delivery team, which is quickly becoming the Center of Excellence for Marketing Communications Execution. This role will support Marketers and other internal partners in reviewing campaign objectives and data requirements to align with campaign strategy, determine the proper design solution to meet requirements utilizing best practices, review design and execution plans with partners, apply campaign requirements to segment data, execute campaign development strategies utilizing the appropriate modality (email, direct mail, SMS, Social Media, etc.) and gather data analytics for campaign effectiveness. The ideal candidate will be curious and open to continual learning, exhibit great communication and collaboration skills, and have a passion for utilizing data to improve customer experiences using technology. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Requirements

2+ years of experience identifying solutions and interpreting data into actionable information
2+ years of experience in marketing analysis with a solid business foundation, especially in campaign generation and reporting of marketing data
2+ years of experience managing and prioritizing several deliverables
1+ years of experience with campaign management tools such as Unica and/or Adobe Experience Platform w/Adobe Journey Optimizer
Intermediate or higher level of proficiency with Microsoft Access or Excel (creating pivot tables and VLOOKUPs in Excel)
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Nice To Haves

Experience with the use of SQL language to query data in relational databases
Experience working with project management tools and systems (Workfront)
Experience working with transactional data and direct marketing

Responsibilities

Develop and execute campaign list pulls for major direct marketing efforts (email, direct mail, SMS text, Social Media, etc.) as well as smaller, trigger-based programs that are consistent with marketing strategy, campaign objectives and best practices
Use knowledge of the customer and prospect data to assist in providing direction on targeting strategies and campaign executions designed to drive incremental sales and increase customer retention
Assess and interpret customer needs and requirements
Extract and manipulate data by performing database queries that support marketing and sales efforts
Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, and suggest new strategies
Communicate and translate results derived from the database into meaningful charts and tables and key takeaways that are easily understood and valued by internal and external clients
Serve as key resource for understanding available data
Present results and possible areas for improvement
Act as liaison with internal partners (Creative, Marketing, Sales, Legal / Regulatory, Data & Analytics, etc.) to build and execute effective campaigns
Thrive in a deadline - driven environment, managing multiple priorities
Demonstrate decisiveness in resolving business problems, making decisions, and identifying priorities