Senior Business Systems Engineer

Nada, Inc.•Austin, TX

About The Position

Nada is an award-winning FinTech platform on a pioneering mission to unlock the $34 trillion in wealth trapped in homeowner equity. We originate Home Equity Agreements (HEAs), allowing homeowners to receive cash upfront in exchange for a portion of their home's future appreciation—eliminating the burden of monthly loan payments. Nada is a venture-backed (post Series A) team building the infrastructure for the next major category in consumer finance. We are seeking a Business Systems Engineer to to own and evolve Nada’s core business systems across sales/originations, marketing and operations. Reporting directly to our Head of Product, you will be responsible for architecting, building, and integrating the systems that power the full lifecycle of a Home Equity Agreement. The primary systems you will own include: Lead Management / CRM AI Dialer / Voice Automation (Lead Qual) Loan Origination System (LOS): Salesforce Document Management System (DMS) Capital Management This is a high-impact, 0→1 role for someone who enjoys building systems from the ground up, improving data flow across platforms, and acting as the technical owner of our go-to-market and origination infrastructure. This role demands a deep expertise in Salesforce and managing intricate integrations with external systems.

Requirements

3–5+ years of experience in Salesforce administration, systems engineering, or business systems roles in high-growth environments.
Deep expertise in Salesforce (Certified Administrator Credential required; Advanced Admin or Platform App Builder preferred), including data modeling, automation (Flows), and system design.
Proven experience architecting and managing complex system integrations, including APIs, webhooks, and third-party platforms.
Strong understanding of lead-to-close workflows across sales, underwriting, and operations—ideally in fintech, lending, or similarly regulated environments.
Demonstrated ability to design scalable systems from 0→1 or during rapid growth phases.
Comfortable working cross-functionally and translating business requirements into technical implementations.
Strong problem-solving skills with a bias toward simplification and automation.

Nice To Haves

Advanced Certifications like Advanced Administrator
Experience working in a regulated financial environment.

Responsibilities

Own Nada’s GTM and origination systems architecture end-to-end, including CRM, LOS (Salesforce), dialer/voice automation, document management, and capital management systems.
Design and optimize system workflows across the full customer lifecycle (lead → offer→ underwriting → closing → portfolio management), with a focus on improving conversion, speed, and operational efficiency.
Serve as the technical owner of Salesforce (LOS), ensuring scalable architecture, clean data models, and high-quality user experience for sales and operations teams.
Architect and manage integrations between our proprietary POS, Salesforce, and third-party systems (dialers, DMS, data providers), ensuring reliability, performance, and data consistency.
Identify and eliminate friction in the funnel, proactively recommending system and process improvements that increase throughput and reduce manual work.
Build and maintain automation layers (flows, triggers, APIs) to streamline operations and reduce human intervention across the origination process.
Own data integrity and system governance, including validation rules, deduplication, monitoring, and audit processes.
Partner cross-functionally with Product, Engineering, Sales, and Operations to translate business needs into scalable system solutions.
Act as the internal expert on GTM systems, advising leadership on tooling decisions, tradeoffs, and long-term architecture.

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