Senior Business Systems Analyst

HubSpot

3h

About The Position

HubSpot's Business Acceleration & Transformation (BAT) team seeks a Senior Business Systems Analyst for our GTM 3rd Party Systems team. You'll design and build integrations across our GTM technology ecosystem, enabling thousands of Sales and Customer Success employees globally to work efficiently within a unified tech stack.

The GTM 3rd Party Systems team centralizes vendor strategy across Sales and Customer Success, managing a portfolio of enterprise systems that power our global go-to-market organization. As our GTM Integration Lead, you'll solve complex, highly technical integration challenges, connecting HubSpot CRM to critical third-party systems and building integrations from scratch between non-CRM systems.
This role requires someone who can independently scope ambiguous technical problems to inform build vs. buy recommendations, leverage integration experience to identify risks proactively, support junior team members with technical guidance, and execute hands-on development work using integration platforms like Workato and custom code.

Requirements

• Advanced technical proficiency: extensive hands-on experience building complex integrations in SaaS environments using iPaaS platforms (Workato experience strongly preferred), REST APIs, webhooks, authentication protocols (OAuth, API keys), SQL, and JavaScript or Python for custom integration logic.
• 5+ years relevant experience in SaaS operations, business systems, or related technical roles, with a proven track record of delivering integration solutions that drive measurable business impact.
• Strong stakeholder communication skills; able to translate technical complexity into clear, actionable recommendations and build trust with cross-functional partners.
• Demonstrated ability to independently scope ambiguous technical problems, identify risks proactively, and drive integration projects with minimal oversight.
• Systems thinking and problem-solving skills; you understand how changes ripple across the technology ecosystem and proactively identify dependencies and opportunities.
• Experience with enterprise CRM platforms and GTM systems is highly valued.

Responsibilities

• Independently Scope Complex Integration Challenges: Break down ambiguous problems into actionable technical requirements. Analyze system capabilities, map data flows, identify dependencies, evaluate build vs. buy tradeoffs, and deliver clear recommendations that inform strategic investment decisions.
• Design and Build Integration Solutions: Develop and execute technical solutions for complex integrations using iPaaS platforms, APIs, webhooks, and custom code. Connect HubSpot CRM to third-party systems and create integrations between non-CRM systems, ensuring data accuracy, system reliability, and seamless user experiences.
• Proactively Identify Technical Risks: Leverage integration experience to surface potential issues before they impact operations. Conduct technical due diligence on vendor capabilities, assess data model compatibility, identify security and compliance considerations, and create mitigation strategies.
• Support Junior Team Members: Share integration expertise with junior BSAs and contractors through documentation and hands-on guidance. Serve as a technical resource for integration questions.
• Ensure Integration Reliability: Establish monitoring for critical data flows, resolve integration failures and data quality issues, and continuously optimize performance.
• Collaborate Cross-Functionally: Partner with Procurement, Finance, Engineering, and Product teams, as well as GTM leadership to align integration solutions with business objectives and translate technical complexity into clear business language.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees