Senior Business Automation Manager - Campaign Measurement

Roku•New York City, NY

2d•$150,000 - $175,000•Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory. This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management. About the Role Roku is looking for a Senior Business Automation Manager focused on campaign measurement and data to join our expanding Revenue Operations Team. This role will focus on supporting the business’ use of campaign reporting applications/dashboards and the operational workflow surrounding campaign measurement. The candidate will be responsible for contributing to the development of campaign measurement capabilities from acceptance testing through end user training, helping ensure smooth adoption of new features. In addition, this role will monitor support channels to provide day-to-day service to the Account Management team. This role will be responsible for ensuring proposed business workflow changes do not impact existing capabilities and data dependencies. This role acts as a trusted advisor between the business and product management. This role requires a strong problem-solving mindset, excellent communication skills, and an eagerness to learn. The ideal candidate will be proactive, adaptable, and have a desire to think strategically to drive meaningful change within the organization. They should over-index on ownership, taking initiative and responsibility for their work.

Requirements

5+ years of experience in Advertising Account Management, Advertising Analytics, or related Operational role.
Strong understanding of the digital and CTV advertising industry, with a desire to align processes and solutions to drive business outcomes at scale.
Strong understanding of advertising performance metrics and their impact on customer retention.
Moderate/intermediate proficiency in SQL with sound understanding of relational databases.
Skilled at identifying upstream and downstream effects of changing data contracts.
Strong analytical skills with the ability to identify patterns and insights from troubleshooting data.
Excellent written and verbal communication skills, with a strong ability to document processes.
Ability to work collaboratively across teams and effectively manage multiple tasks in a fast-paced environment.

Nice To Haves

Experience collaborating with Product teams a major plus.

Responsibilities

Own and actively monitor the campaign measurement support channel, responding to user inquiries and escalating issues as needed.
Collect and analyze troubleshooting data to identify patterns and opportunities for improvement, working with Product teams to address them.
Participate in stakeholder discovery meetings to gather requirements and understanding for improving campaign measurement capabilities and workflow efficiency.
Collect and prioritize enhancement ideas through Product Management from both users and leaders.
Act as business representative for campaign measurement’s impact on the advertiser lifecycle.
Organize and facilitate UAT sessions, collecting and synthesizing end-user feedback for continuous improvement.
Develop training materials and lead end-user training sessions to ensure swift adoption of new campaign measurement capabilities.
Create and maintain detailed user guides for campaign measurement, ensuring clarity and usability.
Organize, administer, and present end user satisfaction (NPS) surveys.
Consult, and at times ideate, on workflow changes with Business and Product Teams to ensure optimal campaign measurement workflow(s).
Assist complementary data/integration testing efforts related to feature development lifecycles.