Senior Business Analyst, Talent Marketing

Capital One • McLean, VA

23h • $101,100 - $126,900

About The Position

The Talent Marketing team at Capital One focuses on educating candidates about #LifeatCapitalOne, its company culture, values, and commitment to changing banking. The team aims to authentically grow the employer's reputation by building awareness, affinity, and pipelines for future hiring needs through data-backed differentiation and competitive advantages in talent marketing. As a Senior Business Analyst, the role involves applying strategic and analytical skills to build data-driven optimization across employer brand and marketing touchpoints to achieve business objectives. This position requires collaboration with world-class professionals to develop and test strategies across digital channels in an environment that values insight, encourages new responsibilities, promotes continuous learning, and rewards innovation. The team manages the broad ecosystem of touchpoints to build employer awareness and affinity, helping candidates make informed application decisions. Activities include executing marketing campaigns, creating content, hosting events, and conducting market research, with the Senior Business Analyst measuring impact and optimizing for future success.

Requirements

• At least 2 years of professional experience performing analysis.
• Currently has, or is in the process of obtaining (on or before the scheduled start date) a Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field) OR a Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) OR an MBA with a quantitative concentration.

Nice To Haves

• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
• 1+ years of experience in Statistical model building
• 1+ years of experience in market research
• 1+ years of experience in SQL querying
• 2+ years of experience in business analysis
• 1+ years of experience in consulting

Responsibilities

• Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic performance marketing recommendations and/or channel-specific marketing optimizations.
• Partner with product managers to activate product strategy as part of our overall marketing technology architecture.
• Support Capital One’s talent marketing efforts and their strategic intent, helping build targeted insights to inform the experimental design and analysis for new and ongoing marketing initiatives to enable campaign, partner, and platform successes (both domestic and abroad).
• Involve problem frame-works, develop hypotheses, test, analyze, develop solutions, scope operational feasibility, lead implementation efforts and develop a monitoring plan.
• Work closely with colleagues across Capital One Talent Acquisition including but not limited to: IT, Recruiting, Operations, Risk, Finance and others to drive improvement in quality, volume, service, and profitability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees