Senior Brand Strategist

Archer • Memphis, TN

7d • Remote

About The Position

We are looking for a Senior Brand Strategist with experience distilling information into clear and compelling strategic direction.
Archer is a 70-year-old startup resolved to make the complex simple, and the simple exceptional. For more information, visit WeAreArcher.com or follow us on LinkedIn and Instagram.
This position can function remotely with occasional travel for team or client meetings.

Requirements

• 4 years of experience in a strategic role; agency experience required
• Analytical and creative problem-solving mindset; also comfortable in ambiguity and able to form strategic hypotheses with minimal but sufficient information
• Strong research skills and some experience with:
• Desk research: sourcing and applying secondary research such as reports, statistics and articles to develop creative strategies
• Research design: writing survey questionnaires and/or interview discussion guides; determining appropriate methodologies to meet objectives
• Exceptional writing skills, with a command of nuance and artful editing with brevity
• Clear and precise communicator, curious and receptive listener
• Strong presentation skills
• Generalist collaborator who can work well alongside creatives, public relations, social media strategists and communications planners
• Ability to clearly and concisely present and support viewpoints with sound rationale—balancing the confidence to voice informed perspectives with the humility to reconsider when wrong.

Nice To Haves

• Syndicated research: experience with social listening tools a plus, but not required

Responsibilities

• Developing brand architecture, positioning, strategy and messaging frameworks; championing the strategy from inception through execution of creative work
• Drafting creative briefs, strategic POVs and presentations
• Understanding clients' business, target audiences and factors relevant to the brand's growth
• Analyzing research, data and trends, and synthesizing into insights and strategic direction
• Creating comprehensive, competitive reviews and situational analyses
• Briefing and collaborating with teams across creative and communications planning
• Leading client-facing ideation and brainstorming sessions, with support
• Staying up to date on consumer research, market trends and industry news, and sharing findings with teams and clients

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed