Senior Brand Marketing Manager
About The Position
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you’ll be the brand leader for some of our most iconic cereal brands. In this role, you’ll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We’re looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
Requirements
- Bachelor’s degree in a related field is required.
- Brand Management experience required, preferably within the CPG environment
- The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
- Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
- Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
- The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
- The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
Nice To Haves
- An MBA or a master’s degree in marketing, business management, or a related field is preferred.
Responsibilities
- Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co’s overall strategy.
- Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
- Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video).
- Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
- Collaborate with sales and commercial partners to drive strong in-market execution and impact.
- Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Benefits
- Incentive Plan bonus eligibility
- Health, dental and vision insurance
- Savings and Investment Plan with Company match and contribution
- Paid Time Off (includes paid sick time)
- 11 Paid Holidays
- Life Insurance, AD and D Insurance and STD/LTD
- Tuition reimbursement, adoption assistance for eligible employees
- Employee recognition program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
1,001-5,000 employees
