Senior Brand Marketing Manager, Brand & Culture

Chime Financial•San Francisco, CA

2d•$130,050 - $180,600•Hybrid

About The Position

About the Role We are hiring a Senior Brand Manager to own culture-first, 360 degree brand campaigns that shape how millions of people think and feel about money. This role leads creative strategy and execution, directs agency and in-house creative, activates talent and creator partnerships, and manages campaign P&Ls. This is an operator and a creative leader. You will be accountable for ideas that break culturally and for the systems that scale them across paid, social, partnerships, PR, product, and retail. You will be responsible for creating culturally impactful ideas and for the strategies that ensure their widespread implementation across all channels, including paid media, social platforms, partnerships, PR, and product experience. The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Lead end-to-end 360 degree brand campaigns from insight and brief to production, launch and measurement. Own the strategy and creative point of view. Serve as Chime’s brand steward across paid, social, partnerships, PR, product, and owned channels to ensure a consistent, differentiated voice and aesthetic. Lead in-house contextual ad creative: partner with media, paid and organic teams to optimize and leverage assets across channels Drive “world-building” – activations (ie brand / merch collabs), co-marketing and content production around specific consumer passion points Define brand health and campaign success metrics, partner with analytics to measure impact, and iterate based on learnings. Be accountable for campaign budgets, and make production and media tradeoffs to deliver creative excellence at scale. Work cross-functionally with product marketing, growth, social, and communications to ensure the brand is embedded across major customer touchpoints.

Requirements

6+ years of experience in brand marketing, creative strategy, or integrated marketing with clear experience building cultural work. Experience may include in-house brand roles or agency roles at culture-first creative houses.
Demonstrable portfolio of integrated campaigns that show cultural insight, creative leadership and measurable impact.
Experience translating big creative ideas into channel-specific activations with measurable outcomes and a bias for testing.
Proven ability to manage creative development end to end, from briefing and concepting through feedback and final delivery, across both internal teams and external agencies.
Strong cross-functional collaborator with experience partnering across creative, social, growth, comms, and product marketing to maintain brand consistency.
Deep understanding of brand and campaign performance metrics; able to define KPIs, analyze results, and apply insights to optimize creative and messaging.

Responsibilities

Lead end-to-end 360 degree brand campaigns from insight and brief to production, launch and measurement.
Own the strategy and creative point of view.
Serve as Chime’s brand steward across paid, social, partnerships, PR, product, and owned channels to ensure a consistent, differentiated voice and aesthetic.
Lead in-house contextual ad creative: partner with media, paid and organic teams to optimize and leverage assets across channels
Drive “world-building” – activations (ie brand / merch collabs), co-marketing and content production around specific consumer passion points
Define brand health and campaign success metrics, partner with analytics to measure impact, and iterate based on learnings.
Be accountable for campaign budgets, and make production and media tradeoffs to deliver creative excellence at scale.
Work cross-functionally with product marketing, growth, social, and communications to ensure the brand is embedded across major customer touchpoints.

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress