Senior Brand Manager, Prestige Wine & Champagne

Pernod Ricard • New York, NY

16d • $130,680 - $163,350 • Hybrid

About The Position

The Sr. Brand Manager will be responsible for supporting strategic and brand plan development/ implementation and innovation launch plan development and monitoring for the Perrier Jouet, MUMM and Chateau Sainte Marguerite champagne, sparkling and rosé brands. He/she will exhibit a general manager mindset and will be responsible for assisting in key projects that will aim to achieve two critical goals: a) build brand equity and, b) drive brand performance through long term profitable growth. This exciting role requires a dynamic and experienced Sr. Brand Manager who has a strong marketing, analytical and innovation background, luxury brand or high-end spirits & wine experience, is consumer centric and can balance thinking strategically with the key execution priorities on the business including, but not limited to the following: Commercial Prowess: Partner with the Brand Director, and other Brand Managers, as well as key agencies and cross-functional team to drive the brand equity and growth through retail programs, brand partnerships and sponsorships, and develop platforms/executions that maximize business results. Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion. Collaboration & Integration: Work within, and at times, lead, a cross-functional and agency working team, which includes but is not limited to the global brand owners, agencies, winemaking team, field marketing, sales, consumer insights, marketing enablement and other business departments fostering and building a strong multi-functional team. Collaboration, alignment, and influence with multiple stakeholders is a key to success. Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary. Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming. Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Requirements

• Minimum bachelor’s degree (or equivalent); MBA or advanced degree preferable.
• 5-8+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and, or working for or with key retail customers.
• Experience managing Prestige, Luxury and, or culturally iconic brands with sizable A&P budgets.
• Experience developing brand strategies grounded in insights and analytics.
• Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners.
• Must have experience managing financial and business performance including budget management.

Responsibilities

• Support the development of national and local programs/strategies with flexibility and local adaptation in mind, lead agency management of asset development, dissemination and then the tracking of programs to key states, channels and customers.
• Manage luxury partnerships and eCommerce partnerships that require a strategic approach, focusing on understanding partner values, aligning goals, creating compelling offers, negotiating terms, and executing a well-defined plan, while ensuring brand integrity and long-term success.
• Provide oversight and leadership of Prestige Brands in Supply Planning & Operations workstreams, as well as Brand Pricing projects to simplify, prioritize, and drive more commercial accountability for the brands.
• Support Brand Director with the coordination of key global and national campaigns and special product or innovation projects with BrandCos and key stakeholders.
• Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

Benefits

• When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work.
• We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated.
• Our values are lived, they drive our behaviors, and it’s what brings our culture to life.
• Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.
• We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week.
• As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.
• We offer employees great benefits and perks to toast to a life filled with support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees