Senior Brand Manager, Home Care

Reckitt • Parsippany, NJ

23d • Hybrid

About The Position

As Senior Brand Manager, Home Care, you will lead the strategic and operational management of a portfolio of high-profile brands totaling over $200 million in annual revenue. You will have end-to-end ownership of the business, including long-term innovation pipeline development, brand communication strategy, and in-market execution. This role is pivotal in driving growth, elevating brand equity, and delivering commercial success.
You will lead a team of six marketing professionals, fostering a high-performance culture through coaching, mentoring, and development. You will collaborate cross-functionally with Sales, Finance, Supply Chain, and external agency partners to deliver best-in-class brand experiences.

Requirements

• Bachelor's degree required; MBA strongly preferred.
• Minimum 10 years of progressive marketing experience in the Consumer Packaged Goods (CPG) industry.
• Proven people management experience, including leading and developing high-performing teams.
• Demonstrated success in brand strategy, innovation pipeline development, and end-to-end business ownership.
• Experience managing multi-million-dollar brand portfolios with full P&L accountability.
• Expertise in modern marketing models, including digital, experiential, and integrated campaigns.
• Strong analytical, strategic thinking, and decision-making skills.
• Exceptional communication, collaboration, and leadership capabilities.
• Entrepreneurial mindset with a passion for building and scaling iconic brands.

Responsibilities

• Own the full P&L and strategic direction for a portfolio of iconic brands.
• Develop and execute a 5-year innovation pipeline, including new product development and market expansion strategies.
• Lead the creation and execution of brand communication plans, including consumer insights, creative development, and media strategy.
• Drive activation excellence across all touchpoints, ensuring consistent and impactful brand presence in-market.
• Partner with Sales and Trade Marketing to optimize channel strategy, product assortment, and promotional plans.
• Identify and lead Business Development Initiatives (BDIs) based on deep consumer, shopper, and market insights.
• Manage agency relationships, including scope of work, performance audits, and creative output.
• Inspire and lead a team of marketers, fostering talent development and succession planning.

Benefits

• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
• We have a range of other benefits in line with the local market.
• Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
• For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results.
• You will be rewarded in line with Reckitt's pay for performance philosophy.
• Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more.
• Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees