Owala Senior Brand Manager-Core & Campaigns

Owala•Lehi, UT

8d•Onsite

About The Position

This role will lead portfolio strategy and day-to-day product line management for the Owala® brand, seeking a thoughtful, commercially minded leader to oversee a large, fast-moving assortment while ensuring the portfolio remains cohesive, productive, and aligned with brand goals. The focus will be on managing the health and performance of the existing product portfolio by guiding assortment decisions, overseeing pricing and positioning, supporting retailer needs, and ensuring the right products are in the right places at the correct times. Utilizing data, trends, and consumer insights, you'll evaluate what’s working, refine what isn’t, and help the brand make strategic decisions about future portfolio direction. A significant part of your role involves working closely with the Creative, Brand, and Community teams to bring the portfolio to life in the market, shaping campaign priorities and ensuring launches are set up for success. Through collaborative planning and execution of key campaigns, you’ll help keep the brand top of mind and generate excitement throughout the year by providing product and portfolio insights to inform messaging, storytelling, and community engagement.

Requirements

Bachelor’s degree and 5–7+ years of experience in portfolio management, brand management, merchandising, category management, or related fields
Experience in consumer-packaged goods, lifestyle brands, or high-SKU consumer product environments
Strong understanding of assortment management, pricing, packaging, and lifecycle strategy
Experience partnering with creative and/or marketing teams on launches or campaigns
Excellent analytical skills with the ability to interpret data and turn insights into decisions
Strong financial acumen and understanding of margin drivers, pricing mechanics, and SKU productivity
Clear, persuasive communicator who can align stakeholders and present strategies confidently
Ability to lead complex projects end-to-end in a fast-paced environment
Proven ability to influence without authority and collaborate cross-functionall

Responsibilities

Lead overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
Manage day-to-day portfolio health, evaluating performance, productivity, seasonality, and SKU efficiency
Build annual portfolio plans aligned with brand goals, financial targets, and consumer needs
Guide product positioning, pricing frameworks, and packaging strategy across the portfolio
Partner with Creative, Brand, and Community teams to plan, prioritize, and execute major campaigns and product moments
Provide product-driven insights that strengthen storytelling, community engagement, and content planning
Collaborate with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
Work cross-functionally with Brand, Creative, Operations, and Demand Planning to ensure cohesive execution of the 4Ps
Analyze sales data, consumer insights, and competitive trends to inform portfolio decisions and refine lineups
Recommend adjustments to SKUs, colors, patterns, collections, and configurations to strengthen brand and financial performance
Support cross-functional teams during new product introductions, transitions, and end-of-life phases
Partner with demand planning to improve forecast accuracy, inventory flow, and lifecycle planning
Serve as the internal steward of the portfolio, driving alignment and clarity across teams