Senior Brand Designer

Fi Smart Dog Collar • New York, NY

2d • $115,000 - $150,000

About The Position

Fi is looking for a Senior Brand Designer to own visual design across brand, product, and experiential. You'll build and maintain the scalable visual systems that define how Fi looks and feels across every touchpoint - from product launches and marketing campaigns to digital UI, packaging, retail signage, print, and social. This is a high-craft, high-ownership role for a designer who thinks in systems but sweats the details.

Requirements

• 5+ years of experience across brand, visual, and product design
• A portfolio that spans brand identity, digital/UI, and physical/print applications
• Strong command of typography, layout, color, and visual hierarchy
• Proven ability to work collaboratively with Product, Marketing, and Growth partners
• Clear communicator able to articulate design rationale and decisions
• High attention to detail and consistent execution quality
• Expert in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) across a wide range of formats
• Fluent in generative AI tools like Midjourney and Runway as part of the creative process, from concepting through visual development
• Able to design across print and digital with a strong understanding of production requirements, layout systems, and scalable brand application

Responsibilities

• Brand Systems: Build and maintain scalable visual systems across typography, color, iconography, and motion that hold up on every surface Fi touches
• Product & Digital: Apply the brand to digital UI, app design, and web with fluency and precision
• Campaigns & Marketing: Partner with Growth and Marketing to design assets that perform across paid social, email, landing pages, and launch moments
• Packaging & Print: Lead packaging design and print executions that are shelf-ready and brand-right
• Retail & Experiential: Extend the brand into physical environments including retail signage, pop-up activations, and in-store presence
• Social: Ensure social content is visually consistent, on-brand, and built to stop the scroll
• Cross-functional Collaboration: Embed with Product, Marketing, and Growth teams to bring design thinking into the room early

Benefits

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed