Senior Brand Designer

Caraway Home

2d•$90,000 - $110,000•Remote

About The Position

We are looking for a Senior Brand Designer to join our team to help develop, execute, and evolve brand creative across Caraway’s owned marketing channels and website. This role will partner closely with marketers, cross-functional stakeholders, external vendors, and fellow designers to concept and execute impactful, high-performing creative that strengthens and advances Caraway’s visual identity across online and offline touchpoints. You will play a key role in owning campaigns from concept through production — contributing to big ideas while also delivering thoughtful, detail-oriented execution across print, digital, and experiential channels.

Requirements

5+ years of experience in brand design & curating delightful mobile and/or social-first experiences, with a compelling portfolio of distinctive technical creative design work; DTC brand development experience a plus
Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) and related web design tools (Figma)
Strong organizational skills, time management skills, a keen eye for detail, and ability to manage multiple projects at once
You work well in a team as well as alone
You're excited about our mission and making an impact at Caraway

Responsibilities

Ideate & execute evergreen/event concepts across multiple channels including, but not limited to: Paid, Social, Email and Print:
Develop cohesive creative assets & concepts that are in-line with both our internal messaging and creative guidelines, building upon the established Caraway brand identity.
Use historical data to guide your creative decision making, ultimately developing assets that resonate across profiles & personas both familiar and unfamiliar with the Caraway ecosystem.
Own and manage overlapping campaign timelines, balancing high-volume deliverables across channels while maintaining creative quality and meeting deadlines.
Interpret briefs and/or business goals into high-performing creative
Maintain and implement Caraway Brand Guidelines across a variety of marketing & social channels, including:
Paid & Organic content (static & motion)
Print collateral such as packaging materials, direct mail, retail POS, etc.
Website landing pages and all associated content
Design for offline/experiential brand activations
Enact Brand Storytelling and maintain synergy throughout all Caraway marketing channels:
Participate in creative testing for paid marketing channels and use these insights to expand our brand visual toolkit & top performing creative strategies
Collaborate with external freelancers and resources as needed to produce content while enforcing the Caraway brand identity
Support the Associate Design Director in ensuring evergreen and campaign-specific design direction strategies are supported across all marketing assets

Benefits

Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
401k: A 3% company match to help you plan for for your future
Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
#AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.