Senior Brand Content Lead

Collective Health • Plano, TX

1d • Hybrid

About The Position

At Collective Health, we’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
Collective Health is looking for a versatile and tech-forward Senior Brand Content Lead to join our Marketing team. This isn't your traditional writing role. We are looking for a storyteller who views AI as a creative partner and knows how to wield it to accelerate our content engine without losing the human touch that defines our brand.
Reporting to the Head of Brand and Experiential Marketing, you will manage the creation and execution of our content across marketing channels, primarily focused on member communications, growth/advertising, website & brand level content, and emails & newsletters as well as thought leadership pieces. You’ll collaborate with internal stakeholders to research, write, and publish high-impact content for a complex ecosystem of prospects, partners, brokers, and members. You’ll focus on ways to syndicate and atomize content to accelerate our work and bring a consistent, vibrant, and authentic voice to Collective Health.
The ideal candidate is a "creative technologist" and content engineer. This role requires an individual who can move beyond simple content creation to designing, orchestrating, and governing AI-powered content systems. You must be an exceptional writer and editor but, more importantly, understand how to leverage tools like Writer.ai, Google Gemini, and Claude to build structured content pipelines that manage acceleration, enforce governance, and maintain a consistent brand voice at enterprise scale.

Requirements

• Minimum 5 years of experience in copywriting, preferably within B2B tech, an agency (creative/marketing/digital), HR tech, or healthcare. Preference for a Bachelor’s degree or Master’s degree in a related field such as creative writing, communications, marketing, business, healthcare or public policy.
• AI Content Engineering: Demonstrated experience in engineering content systems and workflows using AI. This includes developing advanced prompt libraries, implementing automated quality checks for brand compliance, and training models to ensure personalization at scale aligned with strategic objectives.
• Multi-Format Mastery: You are as comfortable writing a 15-word punchy ad headline as you are a 15-minute webinar script or a 1,500-word white paper.
• Disruptive Mindset: You’re bored by "corporate speak." You have a bias toward clarity and action and a passion for breaking through the jargon and noise in the digital health space.

Nice To Haves

• Portfolio Excellence: A portfolio that showcases a mix of long-form thought leadership, punchy growth marketing, and tangible examples of event or experiential copy.
• Industry Context: Experience navigating the complexities of healthcare or health insurance—you know your HDHPs from your PPOs.
• Scale Strategy: You’ve successfully managed high-volume content calendars or "content factories," demonstrating the ability to enforce brand governance, quality, and compliance across all outputs while leveraging modern automation and acceleration tools.

Responsibilities

• AI-Powered Content Acceleration: Manage and optimize AI writing tools (Writer.AI, Google Gemini) to draft, refine, and scale content production across key areas of responsibility — acting as the primary member communications and engagement writer, building out advertising, web, social media, lifecycle campaigns to support marketing, and driving the creation of thought leader articles.
• AI Content Systems Design & Orchestration: Design, architect, and optimize structured content pipelines using AI tools (Writer.AI, Google Gemini) to scale content production. This includes systematizing brand voice consistency through prompt engineering and model training, and orchestrating cross-channel content ecosystems (e.g., a single asset can be adapted for web, social, and email).
• Full-Spectrum Writing: Pitch, write, and edit original copy for a range of B2B marketing materials, including social media posts, advertisements, white papers, blog posts, thought leadership, and SEO-optimized landing pages.
• Experiential & Event Storytelling: Craft the narrative arc for our high-visibility events. This includes writing compelling session titles/abstracts, webinar scripts, keynote talking points, and on-site environmental copy (booth signage, badges, and "swag" messaging) that creates a cohesive attendee journey.
• Cross-Functional Collaboration: Partner with Brand, Product Marketing, Growth, and Communications to interpret creative briefs and translate complex health benefits concepts into clear, engaging narratives for various audiences.
• Strategic Editing: Act as the "human filter" and oversight for AI-generated drafts on key marketing workstreams, ensuring every piece of content meets our high standards for brand voice, accuracy, and legal compliance.
• Architecting Feedback Loops: Design and implement systems that capture performance data and automatically feed it back into the content creation process to drive continuous improvement and data-driven content evolution.
• Brand Stewardship: Present copy concepts to internal teams and advocate for the member-centric language that sets Collective Health apart, and function as one of Marketing’s representatives in our cross-functional Content Guild.

Benefits

• In addition to the salary, you will be eligible for 65,000 stock options and benefits like health insurance, 401k, and paid time off.
• Learn more about our benefits at https://jobs.collectivehealth.com/benefits/.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level