Senior Brand Campaigns & Paid Media Manager

Yext•New York, NY

50d

About The Position

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere - across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a 'Best Place to Work' globally by industry leaders such as Built In, Fortune, and Great Place To Work! About the Role You'll lead Yext's global brand awareness strategy across all paid and owned media channels - from digital advertising and sponsorships to SEO and AEO. In this role, you'll drive measurable reach and brand lift, ensuring our story resonates with CMOs, marketers, and enterprise buyers around the world. Reporting to the Director of Growth Marketing, you'll own the strategy, budget, and performance for Yext's brand visibility engine.

Requirements

7-10 years of experience in brand or media marketing at a B2B SaaS or tech company.
Proven track record managing global paid media campaigns and budgets.
Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.
Experience leading agency relationships and cross-functional partnerships.
Strong analytical skills and ability to translate performance into strategic recommendations.
Excellent communication and collaboration skills; comfortable influencing across teams and regions.

Responsibilities

Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.
Lead paid and owned media planning, budget management, and performance reporting across all channels.
Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.
Develop and manage a multi-channel paid strategy across search, display, social, programmatic, and syndication.
Oversee media agencies for campaign planning, trafficking, optimization, and pacing.
Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.
Forecast, report, and analyze spend against brand and pipeline KPIs.
Research and evaluate new sponsorship and partnership opportunities to reach key audiences.
Negotiate and manage paid newsletters, podcasts, and media properties.
Activate sponsorships with compelling creative and content in partnership with Creative and Content teams.
Own Yext's global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.
Monitor evolving AI-powered search platforms and adapt strategies accordingly.
Drive organic visibility and share of search across traditional and emerging answer engines.
Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.
Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact.
Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.

Benefits

Be part of a company consistently named a Best Place to Work by Built In, Fortune, and Great Place to Work.
In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

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