Senior Benefit Communications Analyst

Blue Cross Blue Shield of MichiganDetroit, MI
4d

About The Position

Under general supervision, develop and produce benefit information and client communications that are designed to attract, retain, inform and educate group customers and subscribers. Analyze components of product offerings to ensure compliance with coverage documents. Analyze group coverage documents and develop non-standard benefit specifications that amend certificates and riders. Design, develop, produce, and maintain materials to support marketing sales strategy. Create descriptions that clearly define product and delivery systems. Develop group-specific benefit materials for standard and non-standard plans. Write and develop marketing materials and ensure that materials comply with government and corporate brand regulations/style. Maintain hard copy and automated text libraries and/or files to facilitate development of internal and external communications. Maintain daily, monthly, and quarterly activity reporting systems. Develop and maintain project plans. Other duties may be assigned.

Requirements

  • Bachelor's Degree in English, Journalism, Marketing or related field preferred
  • Five (5) years experience designing, developing and producing sales promotion literature, direct mail campaigns, customer communications and/or employee benefit literature
  • Excellent verbal and written communication skills
  • Ability to translate technical information into language easily understood by our customers
  • Ability to develop communication strategies
  • Ability to research, write and produce sales literature and customer communications
  • Proficient in current industry standard PC applications and systems
  • Other related skills and/or abilities may be required to perform this job

Nice To Haves

  • Three (3) to five (5) years BCBSM experience preferred.

Responsibilities

  • Develop and produce benefit information and client communications
  • Analyze components of product offerings to ensure compliance with coverage documents
  • Analyze group coverage documents and develop non-standard benefit specifications
  • Design, develop, produce, and maintain materials to support marketing sales strategy
  • Create descriptions that clearly define product and delivery systems
  • Develop group-specific benefit materials for standard and non-standard plans
  • Write and develop marketing materials and ensure compliance with regulations
  • Maintain text libraries and files
  • Maintain activity reporting systems
  • Develop and maintain project plans
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