Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their familyâs future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. Itâs no small task, and thatâs why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. As a member of the Commercial team, the Senior B2B Marketing Specialist will execute high-impact programs that support new client acquisition and existing client success. Key responsibilities include developing and executing impactful B2B demand generation marketing programs including orchestrating Greenlightâs presence at industry events, producing targeted content for financial institutions, and nurturing leads at various stages of the pipeline. The role partners closely with the Sales and Client Success teams to build pipeline, support existing relationships, and position Greenlight as the industry leader. The Senior B2B Marketing Specialist is accountable for performance measurement, disciplined execution, and continuous optimization while identifying new opportunities. This position reports to the Director, Partner Success.