Senior Associate, Social Media Digital Marketing

HarbourVest Partners • Boston, MA

79d

About The Position

For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking. In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences. We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm. HarbourVest is an equal opportunity employer. This position will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed. We are seeking a Senior Associate, Social Media and Digital Marketing to join our team in Boston! This role is an outstanding opportunity for an experienced professional to expand our online presence by working closely with our executive leadership to build their social profiles and voice, in conjunction with extending our brand voice and content engine. This individual will collaborate extensively with the wider Marketing team, encompassing Digital Marketing, Executive Communications and Public Relations team, Internal Communications team, and global marketing teams. A suitable candidate should possess the necessary presence and knowledge to coordinate our executive social media communications as well as assist in our wider digital marketing initiatives!

Requirements

• 3-5 years of relevant marketing experience, ideally within financial services, investment banking, or public relations.
• Superb written and verbal communication skills, with the ability to voice social media copy for senior executives.
• Strong interpersonal skills and adept project management abilities to coordinate and manage various initiatives involving different collaborators, timelines, and scopes.
• High attention to detail is critical.
• Willingness and confidence in working with collaborators across teams.
• Strong competence with technology; specifically, software and tools related to web content management systems (WCMS), project management, and CRM/databases.
• Proficient within the Microsoft Suite (Excel, Word, PowerPoint), Adobe Products (Acrobat, Photoshop, InDesign, Express), social media tools, Google Analytics, Adobe Experience Manager, Figma or Canva.

Nice To Haves

• Experience working with policy decision makers and public affairs teams.

Responsibilities

• Develop and manage a strategic social media presence for our CEO and other firm leaders, ensuring all content aligns with their professional brand and the firm's overarching goals.
• Create and curate high-impact content that enhances their industry presence and engagement.
• Proactively monitor and engage with relevant conversations on platforms like LinkedIn, including interacting with industry peers, key influencers, and notable publications to amplify our executives' voices and expand their networks.
• Actively observe digital platforms to safeguard and coordinate online reputation, aiding in communication during delicate scenarios.
• Develop and manage a paid strategy for content boosting and campaign promotion, working with agency partners.
• Strategically promote the attendance of our executives at key industry events, conferences, and webinars.
• Capture and distribute key takeaways, insights, and media from events to extend the reach of executive thought leadership.
• Monitor meaningful data points and transform them into practical conclusions and a captivating story about the influence of our executives' social media presence.
• Analyze metrics to measure the effectiveness of all digital initiatives and provide strategic insights to inform future campaigns.
• Collaborate with the digital team to develop new landing page concepts and designs.
• Track and report analytics on website activity, using insights from trends to propose new digital and UX/UI options.
• Assist with content migration, ensure accurate tagging for analytics, and help maintain the overall project roadmap.
• Support other digital marketing efforts as needed, including campaigns, paid search (SEM), and overall digital strategy.

Benefits

• Hybrid work arrangement with 18 remote workdays per quarter.
• Collaborative and inclusive work environment.
• Opportunities for professional growth and skill acquisition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree