Senior Associate, Social Content Creator-Brand Video Center of Excellence

Capital One • Richmond, VA

22h

About The Position

Senior Associate, Social Content Creator-Brand Video Center of Excellence Capital One Brand team is looking for an experienced social content creator with a background in writing and concept development to bring our brand storytelling to life across different audiences, products, channels and types of communication. Yep, we’re a Fortune 100 finance company—credit cards, banking products & services, and best-in-class technology. But our brand is personable, fun and engaging as we aim to help customers feel at ease on their financial journey. If you’re a champion of connecting strategic ideas and consumer insights via strong copywriting & storytelling, with an understanding of (and love for) short form video & editing we’d love to hear from you.

Requirements

• Bachelor’s degree or military experience
• At least 3 years of copywriting experience within an agency or internal creative team
• At least 2 years of experience concepting videos for social media campaigns, contributing input during shoots & post-production, helping guide or participating in video editing
• At least 2 years of experience with Google Suite
• Candidates must provide a portfolio of their creative work for consideration

Nice To Haves

• 2+ years experience in app editing such as CapCut, Rush and Premiere
• 3+ years of experience delivering and executing social media campaigns
• 3+ years of experience in one or more of the following marketing areas: B2B, Experiential, Performance or Direct Response Marketing
• Willingness & desire to serve as talent in videos that will show up across social media
• Experience in the financial services industry

Responsibilities

• Create content. Conceptualize, write, shoot and edit short-form video content for our Enterprise social handles, primarily TikTok and Meta platforms
• Brainstorm big concepts one day and tackle detail-oriented projects the next
• Develop and present custom concepts inspired by current trends and storytelling tactics.
• Develop and execute ideas on-the-go and in real-time at on-site events and experiences.
• Step in as energetic & informative on-camera talent when needed
• Collaborate with a lot of talented people. Work with your team—art directors, writers, creative directors, brand and marketing strategists, members of production— to explore social campaign opportunities, extensions, and produce them
• Work with your partners—internal marketing and line-of-business
• Create marketing content that cuts through the noise.
• Monitor ongoing social and cultural conversations and trends unique to each platform, and identify topics that our target audience engages with to implement real-time opportunities
• Understand sound design and motion principles and be able to apply them within Adobe creative software
• Understand the importance of integrated thinking across channels, products and audiences.
• Understand the balance of creating for both the platform and for the brand while adhering to brand guidelines
• Be willing to push the process and mindsets of others to create great customer experiences and strengthen our brand
• Get stuff done. On time. Every time.
• Work autonomously on numerous projects happening at the same time
• Deliver error-free work, using best practices with keen attention to detail
• Listen to and incorporate feedback
• Determine when to use existing solutions or start from scratch, so you can invest your time where it matters.
• Understand the goals of a project, take direction well, and ask questions when you need clarity.
• Present your work in a compelling way to create support across different audiences and educate on best practices when necessary

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Learn more at the Capital One Careers website .
• Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level